WEBVTT 00:00:00.163 --> 00:00:03.934 align:center line:79% 00:00:11.942 --> 00:00:13.577 align:center line:81% 00:00:14.411 --> 00:00:15.412 align:center line:81% 00:00:15.579 --> 00:00:17.080 align:center line:81% 00:00:18.615 --> 00:00:20.584 align:center line:81% 00:00:23.353 --> 00:00:25.222 align:center line:81% 00:00:25.222 --> 00:00:26.890 align:center line:81% 00:00:26.890 --> 00:00:28.292 align:center line:81% 00:00:28.425 --> 00:00:30.928 align:center line:81% 00:00:32.162 --> 00:00:34.164 align:center line:81% 00:00:36.199 --> 00:00:37.334 align:center line:81% 00:00:39.169 --> 00:00:42.439 align:center line:81% 00:00:46.343 --> 00:00:47.578 align:center line:81% 00:00:47.911 --> 00:00:49.279 align:center line:81% 00:00:55.352 --> 00:00:59.356 align:center line:81% 00:00:59.856 --> 00:01:01.124 align:center line:81% 00:01:04.828 --> 00:01:07.497 align:center line:81% 00:01:07.564 --> 00:01:09.032 align:center line:81% 00:01:10.000 --> 00:01:13.570 align:center line:79% 00:01:36.159 --> 00:01:37.194 align:center line:81% Good morning! 00:01:37.260 --> 00:01:39.229 align:center line:81% Welcome to Apple Park! 00:01:39.596 --> 00:01:45.035 align:center line:79% At Apple, design has always been fundamental to who we are and what we do. 00:01:45.068 --> 00:01:49.406 align:center line:79% For us, design goes beyond just how something looks or feels. 00:01:49.439 --> 00:01:51.975 align:center line:81% Design is also how it works. 00:01:52.275 --> 00:01:56.113 align:center line:79% This philosophy guides everything we do, including the products 00:01:56.146 --> 00:02:00.851 align:center line:79% we’re going to introduce today and the experiences they provide. 00:02:00.984 --> 00:02:05.856 align:center line:79% From the magical listening experience with AirPods to the ways your Apple Watch 00:02:05.889 --> 00:02:10.560 align:center line:79% keeps you healthy, active, and connected to how iPhone helps you 00:02:10.594 --> 00:02:13.230 align:center line:81% with so many things throughout your day. 00:02:13.597 --> 00:02:19.803 align:center line:79% It’s also true of our new software design featuring our innovative Liquid Glass. 00:02:19.803 --> 00:02:23.407 align:center line:79% It brings fluidity, vitality and flexibility 00:02:23.440 --> 00:02:25.776 align:center line:81% to the things you do every day. 00:02:25.976 --> 00:02:28.378 align:center line:81% It’s absolutely gorgeous, 00:02:28.412 --> 00:02:33.417 align:center line:79% and delivers a more intuitive and delightful user experience. 00:02:33.717 --> 00:02:38.021 align:center line:79% We bring so much care and consideration to every detail. 00:02:38.255 --> 00:02:43.994 align:center line:79% From every product, service and technology we create to the welcoming nature 00:02:44.027 --> 00:02:49.866 align:center line:79% of our retail stores, design is at the core of everything we do. 00:02:50.133 --> 00:02:55.505 align:center line:79% Today we have a huge day of announcements about AirPods and Apple Watch, 00:02:55.539 --> 00:02:59.109 align:center line:79% and we’re taking the biggest leap ever for iPhone. 00:02:59.476 --> 00:03:01.778 align:center line:81% Let’s start with AirPods. 00:03:01.812 --> 00:03:06.149 align:center line:79% AirPods are the best and most popular headphones in the world. 00:03:06.349 --> 00:03:11.521 align:center line:79% With an iconic design and groundbreaking sound quality, they have revolutionized 00:03:11.555 --> 00:03:16.193 align:center line:79% the industry and raised the bar for what headphones should be. 00:03:16.359 --> 00:03:22.566 align:center line:79% AirPods deliver a truly magical user experience, from an effortless setup 00:03:22.599 --> 00:03:27.971 align:center line:79% to their amazing sound quality to working seamlessly across your Apple products. 00:03:28.438 --> 00:03:34.144 align:center line:79% Last fall, AirPods Pro took this even further with the world’s first end-to-end 00:03:34.177 --> 00:03:36.379 align:center line:81% hearing health experience. 00:03:36.413 --> 00:03:40.717 align:center line:79% It’s extraordinary that the world’s leading headphones can also make 00:03:40.717 --> 00:03:45.388 align:center line:79% such a meaningful difference to those facing hearing challenges. 00:03:45.589 --> 00:03:49.960 align:center line:79% Today, we’re building on these innovations and extending our leadership 00:03:49.960 --> 00:03:52.062 align:center line:81% in world-class audio quality, 00:03:52.095 --> 00:03:56.433 align:center line:79% with the introduction of the next-generation of AirPods Pro. 00:03:56.867 --> 00:04:01.037 align:center line:79% 00:04:21.291 --> 00:04:25.862 align:center line:79% With breakthrough audio performance and entirely new capabilities, 00:04:25.929 --> 00:04:29.866 align:center line:79% I think AirPods Pro 3 are truly incredible. 00:04:30.133 --> 00:04:32.235 align:center line:81% To tell you more, here’s Kate. 00:04:32.235 --> 00:04:36.573 align:center line:81% 00:05:01.131 --> 00:05:04.134 align:center line:79% At the heart of AirPods is outstanding audio. 00:05:04.267 --> 00:05:06.770 align:center line:79% This year, we pushed ourselves even further 00:05:06.803 --> 00:05:09.606 align:center line:81% and created something truly special. 00:05:09.673 --> 00:05:14.110 align:center line:79% AirPods Pro 3 deliver a breathtaking spatial listening experience. 00:05:14.477 --> 00:05:19.349 align:center line:79% We designed a custom, multi-port acoustic architecture, which precisely controls 00:05:19.382 --> 00:05:22.519 align:center line:79% the airflow that carries sound into the ear. 00:05:22.719 --> 00:05:25.222 align:center line:81% This transforms the bass response. 00:05:25.255 --> 00:05:30.227 align:center line:79% It widens the soundstage so you hear every instrument and brings vocals 00:05:30.260 --> 00:05:34.998 align:center line:79% into stunning focus across music, shows, and calls. 00:05:35.232 --> 00:05:39.703 align:center line:79% And it gets even better with phenomenal Active Noise Cancellation. 00:05:39.936 --> 00:05:44.341 align:center line:79% Ultra low-noise microphones and advanced computational audio 00:05:44.374 --> 00:05:49.079 align:center line:79% combine with new foam-infused ear tips for even greater noise isolation. 00:05:49.379 --> 00:05:53.817 align:center line:79% This significantly improves performance, delivering twice the ANC compared 00:05:53.850 --> 00:05:57.687 align:center line:79% to the previous generation, which were already amazing! 00:05:57.954 --> 00:06:01.458 align:center line:79% These are by far, my favorite AirPods ever. 00:06:01.858 --> 00:06:06.663 align:center line:79% For those with the original AirPods Pro the difference is night and day because 00:06:06.663 --> 00:06:10.433 align:center line:81% this ANC is four times more effective. 00:06:11.034 --> 00:06:16.706 align:center line:79% AirPods Pro 3 are a must-have upgrade, with over-the-ear headphone performance 00:06:16.740 --> 00:06:18.808 align:center line:81% in a pocket-sized design, 00:06:18.842 --> 00:06:22.212 align:center line:79% that removes even more background noise from your daily commute. 00:06:22.479 --> 00:06:24.948 align:center line:79% So, no matter what headphones you’ve used before, 00:06:24.981 --> 00:06:29.719 align:center line:79% with AirPods Pro 3 you will have the world’s best Active Noise Cancellation 00:06:29.753 --> 00:06:32.756 align:center line:81% of any in-ear wireless headphones. 00:06:33.523 --> 00:06:38.895 align:center line:79% Transparency enables you to hear your surroundings and now, your own voice 00:06:38.929 --> 00:06:42.799 align:center line:79% and people speaking to you will sound more natural than ever. 00:06:43.767 --> 00:06:48.104 align:center line:79% And to help connect with those near you, we’re bringing the magic of AirPods 00:06:48.138 --> 00:06:51.107 align:center line:79% to the way you communicate across languages 00:06:51.141 --> 00:06:54.878 align:center line:79% with Live Translation, powered by Apple Intelligence! 00:06:54.911 --> 00:06:59.449 align:center line:79% Now, when you are together with someone who speaks a different language, 00:06:59.482 --> 00:07:04.421 align:center line:79% like exploring a market abroad, AirPods Pro will help you understand them 00:07:04.454 --> 00:07:06.289 align:center line:81% in your preferred language. 00:07:06.756 --> 00:07:10.327 align:center line:79% Using a new, simple gesture, Live Translation begins 00:07:10.327 --> 00:07:11.895 align:center line:81% 00:07:11.895 --> 00:07:13.296 align:center line:79% “Translating Spanish” 00:07:13.296 --> 00:07:16.733 align:center line:79% while ANC lowers the volume of the person speaking 00:07:16.766 --> 00:07:19.569 align:center line:79% so it’s easier to focus on the translation. 00:07:19.569 --> 00:07:20.603 align:center line:79% - Hello, welcome. 00:07:20.637 --> 00:07:21.638 align:center line:81% - Hi! 00:07:21.871 --> 00:07:23.306 align:center line:81% 00:07:23.306 --> 00:07:24.407 align:center line:81% - Hello, welcome. 00:07:24.441 --> 00:07:27.844 align:center line:81% Today all the red carnations are 50% off. 00:07:27.944 --> 00:07:31.181 align:center line:79% And, it doesn’t just translate individual words. 00:07:31.214 --> 00:07:35.151 align:center line:79% The meaning of each phrase is translated for you. 00:07:35.352 --> 00:07:38.121 align:center line:79% When you need to talk, just speak naturally. 00:07:38.288 --> 00:07:41.091 align:center line:79% - I’d love to take some of these to my sister for her birthday. 00:07:41.124 --> 00:07:42.792 align:center line:81% I'll buy eight please. 00:07:42.926 --> 00:07:45.996 align:center line:79% Your iPhone displays your words in their language, 00:07:46.029 --> 00:07:48.398 align:center line:81% and can even read them out loud if needed. 00:07:48.631 --> 00:07:49.866 align:center line:79% Okay! 00:07:50.133 --> 00:07:55.472 align:center line:79% Live Translation is even more useful when both people are wearing AirPods Pro. 00:07:56.773 --> 00:07:58.074 align:center line:81% - I agree, yeah. 00:07:59.042 --> 00:08:00.910 align:center line:79% I agree, yeah. 00:08:02.012 --> 00:08:06.316 align:center line:81% 00:08:06.783 --> 00:08:09.152 align:center line:81% 00:08:09.185 --> 00:08:11.955 align:center line:79% - Definitely, the client will love that. 00:08:12.455 --> 00:08:16.259 align:center line:79% I'll let the strategy team know to prepare that immediately. 00:08:16.926 --> 00:08:22.232 align:center line:79% This incredible capability is enabled by advanced computational audio on AirPods, 00:08:22.332 --> 00:08:26.102 align:center line:79% combined with Apple Intelligence models running on iPhone. 00:08:26.236 --> 00:08:29.639 align:center line:79% Along with incredible personal audio, we’re also improving 00:08:29.672 --> 00:08:32.509 align:center line:81% how AirPods Pro fit in your ears. 00:08:32.542 --> 00:08:37.080 align:center line:79% Because people’s ears are completely different shapes and sizes, we analyzed 00:08:37.080 --> 00:08:42.018 align:center line:79% more than ten thousand 3D ear scans along with over one hundred thousand hours 00:08:42.052 --> 00:08:46.122 align:center line:79% of user research, to optimize the new AirPods Pro. 00:08:46.156 --> 00:08:50.160 align:center line:79% To fit even more people, we made each AirPod smaller. 00:08:50.427 --> 00:08:54.464 align:center line:79% And to make them fit more securely in your ear, we shaped the design 00:08:54.497 --> 00:08:57.400 align:center line:79% to match the natural geometry of the ear canal. 00:08:57.634 --> 00:09:01.204 align:center line:79% With entirely new ear tips, now in five sizes, 00:09:01.237 --> 00:09:06.042 align:center line:79% all together these are the most stable and best-fitting AirPods ever, 00:09:06.076 --> 00:09:10.647 align:center line:79% engineered to stay in your ears even during the most intense workouts. 00:09:11.047 --> 00:09:16.853 align:center line:79% And, they’re also more durable with IP57 sweat and water resistance, 00:09:16.886 --> 00:09:19.322 align:center line:81% a first for any AirPods. 00:09:19.389 --> 00:09:23.393 align:center line:79% So you can feel confident during the sweatiest sessions in the gym 00:09:23.393 --> 00:09:26.930 align:center line:79% or even if you find yourself running in a downpour. 00:09:27.464 --> 00:09:32.135 align:center line:79% These updates are so important for our users who love listening to music 00:09:32.168 --> 00:09:34.904 align:center line:81% when exercising with AirPods Pro. 00:09:34.938 --> 00:09:39.075 align:center line:79% To tell you about how we’re taking the fitness experience even further, 00:09:39.109 --> 00:09:40.176 align:center line:81% here’s Julz. 00:09:40.176 --> 00:09:43.079 align:center line:81% 00:09:44.080 --> 00:09:46.549 align:center line:79% More people work out with AirPods Pro 00:09:46.583 --> 00:09:49.018 align:center line:81% than any other headphones in the world, 00:09:49.018 --> 00:09:53.223 align:center line:79% and now the amazing audio quality, a more secure in-ear design, 00:09:53.256 --> 00:09:56.359 align:center line:79% and enhanced durability make it even better. 00:09:56.793 --> 00:10:00.263 align:center line:79% We’re also really excited to add heart rate sensing 00:10:00.296 --> 00:10:03.233 align:center line:81% during workouts with AirPods Pro 3. 00:10:03.466 --> 00:10:07.337 align:center line:79% To do this, we custom built Apple’s smallest heart rate sensor. 00:10:07.337 --> 00:10:10.607 align:center line:79% Machine learning algorithms fuse together data from the sensors 00:10:10.640 --> 00:10:14.210 align:center line:79% and accelerometers to deliver precise measurements. 00:10:14.744 --> 00:10:19.349 align:center line:79% This is combined with a new on-device AI model for activity and calorie tracking 00:10:19.382 --> 00:10:22.118 align:center line:79% trained from more than 50 million hours of data 00:10:22.152 --> 00:10:24.387 align:center line:81% from the Apple Heart and Movement Study, 00:10:24.420 --> 00:10:26.523 align:center line:79% which is one of the largest studies of its kind 00:10:26.556 --> 00:10:29.859 align:center line:81% with more than 250,000 participants. 00:10:30.393 --> 00:10:33.429 align:center line:79% This incredible integration between hardware and software 00:10:33.463 --> 00:10:38.034 align:center line:79% takes your fitness experience to the next level with AirPods Pro 3. 00:10:38.334 --> 00:10:40.904 align:center line:79% Now, when you go to the Fitness app on iPhone, 00:10:40.937 --> 00:10:43.573 align:center line:81% you’ll see a new Workout experience, 00:10:43.840 --> 00:10:48.478 align:center line:79% where with just AirPods Pro you can track up to 50 different workout types, 00:10:48.478 --> 00:10:51.147 align:center line:81% and it’s so easy to get started. 00:10:51.814 --> 00:10:55.285 align:center line:79% This means you can get even more from the activities you love. 00:10:55.318 --> 00:10:59.322 align:center line:79% So when you’re listening to music on your daily walk, you can track heart rate 00:10:59.355 --> 00:11:02.358 align:center line:79% and calories burned using the new AirPods Pro. 00:11:02.792 --> 00:11:05.195 align:center line:79% And, you’ll have access to audio experiences 00:11:05.228 --> 00:11:07.897 align:center line:79% like Workout Buddy powered by Apple Intelligence 00:11:07.931 --> 00:11:09.966 align:center line:81% to motivate you along the way. 00:11:10.066 --> 00:11:11.534 align:center line:79% “That’s a new record!” 00:11:11.534 --> 00:11:15.505 align:center line:79% “You just walked the longest distance in the walking workout this month.” 00:11:15.772 --> 00:11:18.675 align:center line:79% Workouts you complete will also help close your Move ring, 00:11:18.708 --> 00:11:20.410 align:center line:81% contribute to your step count, 00:11:20.410 --> 00:11:24.447 align:center line:79% and you can stay motivated to do even more by earning Awards. 00:11:24.581 --> 00:11:28.818 align:center line:79% In Fitness+ workouts, you can also get metrics like heart rate, calories, 00:11:28.851 --> 00:11:31.387 align:center line:79% and even the Burn Bar to help keep you going. 00:11:31.554 --> 00:11:35.091 align:center line:79% And you can track workouts at the gym including those from developers like 00:11:35.091 --> 00:11:38.661 align:center line:79% Ladder, who can use new APIs to incorporate key metrics 00:11:38.695 --> 00:11:40.463 align:center line:81% into their apps as well. 00:11:40.830 --> 00:11:44.634 align:center line:79% So that’s the new fitness experience with AirPods Pro 3. 00:11:44.667 --> 00:11:46.402 align:center line:81% Now, back to Kate. 00:11:49.405 --> 00:11:52.775 align:center line:79% In addition to breakthrough performance across the board, 00:11:52.775 --> 00:11:55.845 align:center line:79% you will also get longer battery life throughout the day. 00:11:56.145 --> 00:12:01.017 align:center line:79% We are moving from six hours on a single charge to eight hours, taking you through 00:12:01.050 --> 00:12:06.055 align:center line:79% that transatlantic flight while listening to music with Active Noise Cancellation. 00:12:06.389 --> 00:12:08.057 align:center line:81% To help our Hearing Aid users, 00:12:08.057 --> 00:12:12.996 align:center line:79% we are thrilled to provide ten hours on a single charge in Transparency. 00:12:13.162 --> 00:12:16.666 align:center line:79% That’s four more hours than the previous generation! 00:12:16.733 --> 00:12:19.102 align:center line:81% So that’s AirPods Pro 3! 00:12:19.269 --> 00:12:24.807 align:center line:79% Delivering sensational audio performance, including the world’s best ANC, 00:12:25.341 --> 00:12:29.779 align:center line:79% an exceptional fit, and innovative fitness capabilities. 00:12:29.846 --> 00:12:34.751 align:center line:79% Whether you’ve experienced AirPods before, or this is the first time, 00:12:34.984 --> 00:12:41.424 align:center line:79% these AirPods Pro define a new benchmark for the world’s most popular headphones. 00:12:41.758 --> 00:12:47.430 align:center line:79% And even with all of these updates, they will still be available for $249. 00:12:47.430 --> 00:12:52.302 align:center line:79% You can pre-order them today, and they will be available September 19th. 00:12:52.468 --> 00:12:54.704 align:center line:81% And now, back to Tim. 00:12:56.005 --> 00:12:59.842 align:center line:81% AirPods Pro 3 are absolutely amazing. 00:12:59.876 --> 00:13:01.277 align:center line:81% They take the audio quality 00:13:01.311 --> 00:13:06.115 align:center line:79% of the most popular headphones in the world to an entirely new level. 00:13:06.449 --> 00:13:09.385 align:center line:81% Next, let’s turn to Apple Watch. 00:13:09.419 --> 00:13:12.955 align:center line:79% For millions it’s an indispensable daily companion, 00:13:12.989 --> 00:13:19.162 align:center line:79% a fitness coach, message center, mobile wallet and a beautiful timepiece. 00:13:19.362 --> 00:13:23.499 align:center line:79% What I really love about Apple Watch is how it alerts millions of people 00:13:23.499 --> 00:13:28.137 align:center line:79% to potentially serious health issues and helps save so many lives 00:13:28.171 --> 00:13:31.040 align:center line:81% simply by wearing it on your wrist. 00:13:31.074 --> 00:13:35.678 align:center line:79% It provides Fall Detection and Crash Detection, monitors your heart rate, 00:13:35.678 --> 00:13:41.150 align:center line:79% tracks your sleep, is your life line in emergencies and so much more. 00:13:41.384 --> 00:13:46.422 align:center line:79% Let’s take a look at the remarkable ways Apple Watch has touched people’s lives. 00:13:48.291 --> 00:13:53.029 align:center line:81% 00:13:55.865 --> 00:13:59.669 align:center line:81% 00:14:03.039 --> 00:14:05.208 align:center line:10% I'm writing to you regarding my health 00:14:05.241 --> 00:14:07.910 align:center line:79% in relation to my experience with Apple Watch. 00:14:08.978 --> 00:14:10.613 align:center line:81% I just wasn't taking care of myself. 00:14:10.613 --> 00:14:12.982 align:center line:81% I wasn't eating well, terrible schedule. 00:14:12.982 --> 00:14:14.717 align:center line:81% Just like, wasn't sleeping. 00:14:14.751 --> 00:14:17.553 align:center line:79% This is my battle with mental health and how there's always light 00:14:17.587 --> 00:14:18.888 align:center line:81% at the end of the tunnel. 00:14:19.355 --> 00:14:21.824 align:center line:79% I felt I had absolutely nothing left to live for. 00:14:21.958 --> 00:14:26.829 align:center line:79% I just started really slow and it has been nice to see my progress 00:14:26.863 --> 00:14:28.664 align:center line:81% just through fitness and running. 00:14:28.698 --> 00:14:31.467 align:center line:79% Throughout the year I lost over a hundred pounds 00:14:31.801 --> 00:14:34.670 align:center line:79% and I just got into the New York City marathon. 00:14:35.371 --> 00:14:39.575 align:center line:79% It was about five in the morning and my Apple Watch, it started buzzing. 00:14:39.609 --> 00:14:41.778 align:center line:81% My resting heart rate was at 172. 00:14:42.211 --> 00:14:45.281 align:center line:81% I said let me try to sleep this off. Come again, 9:00 a.m., same thing. 00:14:46.516 --> 00:14:50.253 align:center line:79% When they did the X-ray, we found out I had a completely collapsed lung. 00:14:50.586 --> 00:14:53.089 align:center line:81% I needed emergency surgery. 00:14:53.756 --> 00:14:55.057 align:center line:81% It gives me goosebumps almost. 00:14:55.091 --> 00:14:58.027 align:center line:79% And the doctor said, he's like "that Apple Watch just saved your life". 00:14:58.060 --> 00:15:01.597 align:center line:79% I got home and I started to do a jump rope routine. 00:15:01.631 --> 00:15:04.700 align:center line:79% My legs just started to jitter and I hit the ground. 00:15:04.734 --> 00:15:08.538 align:center line:79% Meanwhile my watch is buzzing, so I look at it and it says, 00:15:08.538 --> 00:15:11.541 align:center line:79% "It looks like you're in trouble. Do you need help?" 00:15:12.375 --> 00:15:15.945 align:center line:79% It didn't dawn on me that I was having a stroke. 00:15:17.747 --> 00:15:20.583 align:center line:81% Me and my friend, we were hiking in Japan. 00:15:20.850 --> 00:15:24.887 align:center line:79% On the second day it starts snow storming, and it’s just white. 00:15:24.921 --> 00:15:28.291 align:center line:79% I was driving home. I started feeling really off. 00:15:28.324 --> 00:15:32.295 align:center line:79% I started feeling dizzy and that's the last thing I remember. 00:15:34.030 --> 00:15:37.033 align:center line:79% We lost our phones in the snow. We had nothing left. 00:15:37.066 --> 00:15:38.668 align:center line:81% No food, no water. 00:15:38.668 --> 00:15:41.838 align:center line:79% You can't feel your fingers, you can't feel your anything. 00:15:44.440 --> 00:15:47.543 align:center line:79% I don't think I was ready to finish my life there. 00:15:48.845 --> 00:15:51.848 align:center line:81% And what I was wearing was my Apple Watch. 00:15:52.148 --> 00:15:55.952 align:center line:79% We contacted the emergency rescue using the SOS feature. 00:15:56.118 --> 00:15:59.889 align:center line:79% I had a car just crash through the garage. They’re upside down in our pool. 00:16:00.122 --> 00:16:05.528 align:center line:79% The next thing I remember was just hearing this very faint voice through my Watch 00:16:05.661 --> 00:16:07.530 align:center line:81% saying, "Help is on the way." 00:16:07.530 --> 00:16:09.265 align:center line:81% “We’ve got everyone on the way.” 00:16:11.534 --> 00:16:15.471 align:center line:79% That helicopter ride was the best feeling I've felt in my life. 00:16:15.538 --> 00:16:19.075 align:center line:79% I've always read those stories about how Apple Watch saved someone's life. 00:16:19.208 --> 00:16:22.311 align:center line:79% That's why I started, to help my mental health. 00:16:22.612 --> 00:16:24.046 align:center line:81% We just completed the first mile. 00:16:24.046 --> 00:16:25.081 align:center line:81% Six miles! 00:16:25.081 --> 00:16:26.315 align:center line:81% I don't know if I can do this. 00:16:26.315 --> 00:16:28.751 align:center line:79% You don't need no medals. One mile to go. 00:16:28.751 --> 00:16:33.322 align:center line:79% Whatever life throws at you, you keep going, you keep pushing and I promise you 00:16:33.322 --> 00:16:36.058 align:center line:79% even in the darkest moments, it will get better. 00:16:36.259 --> 00:16:39.028 align:center line:79% Minutes save lives, you know, seconds save lives. 00:16:39.061 --> 00:16:43.232 align:center line:79% That was my second chance, without this Watch, I probably would not have had. 00:16:43.666 --> 00:16:45.668 align:center line:81% I felt like my Apple Watch had my back. 00:16:45.701 --> 00:16:49.405 align:center line:79% Oh my God, it had my back, it had my front, it had my sides. 00:16:49.405 --> 00:16:52.408 align:center line:79% It had my head. It had my past, my future. 00:16:52.408 --> 00:16:54.010 align:center line:81% Yes, it had everything. 00:16:59.482 --> 00:17:03.119 align:center line:79% It’s truly incredible to see how Apple Watch can help people 00:17:03.119 --> 00:17:05.354 align:center line:81% in so many different ways. 00:17:05.388 --> 00:17:11.027 align:center line:79% Its indispensable nature makes Apple Watch the most popular watch in the world. 00:17:11.060 --> 00:17:15.498 align:center line:79% And each year we make Apple Watch even more essential. 00:17:15.498 --> 00:17:17.934 align:center line:81% To tell you what’s new, here’s Stan. 00:17:17.934 --> 00:17:20.036 align:center line:79% 00:17:32.481 --> 00:17:36.452 align:center line:79% Today, we’re making the best watch in the world even better. 00:17:36.452 --> 00:17:39.155 align:center line:81% Introducing Apple Watch Series 11. 00:17:39.188 --> 00:17:43.426 align:center line:79% It’s our thinnest and most comfortable watch, and it’s even more durable! 00:17:43.426 --> 00:17:46.028 align:center line:79% It starts with our proprietary Ion-X glass, 00:17:46.062 --> 00:17:48.264 align:center line:81% which is the toughest in the industry. 00:17:48.297 --> 00:17:51.300 align:center line:79% We then apply a custom Apple-designed ceramic coating 00:17:51.334 --> 00:17:53.836 align:center line:79% that bonds to the glass at an atomic level, 00:17:53.869 --> 00:17:55.738 align:center line:81% making it significantly harder. 00:17:55.771 --> 00:17:58.641 align:center line:79% So now it’s two times more scratch resistant, 00:17:58.674 --> 00:18:02.979 align:center line:79% perfect for everyday use and the challenges of an active lifestyle. 00:18:03.012 --> 00:18:05.648 align:center line:79% With a cellular connection, Apple Watch makes it easy 00:18:05.681 --> 00:18:08.651 align:center line:79% to stay connected when your phone isn’t with you. 00:18:08.884 --> 00:18:13.923 align:center line:79% Series 11 now includes the latest cellular technology, 5G! 00:18:13.956 --> 00:18:16.592 align:center line:81% The new 5G modem and antenna architecture 00:18:16.626 --> 00:18:20.329 align:center line:79% improve performance and provide even more coverage. 00:18:20.329 --> 00:18:24.533 align:center line:79% Plus, it’s more power efficient, using less battery for cellular. 00:18:24.567 --> 00:18:29.572 align:center line:79% At launch, many of our biggest carrier partners will support 5G on Apple Watch. 00:18:29.939 --> 00:18:34.777 align:center line:79% Series 11 comes with watchOS 26, bringing new features and intelligence, 00:18:34.810 --> 00:18:37.279 align:center line:81% as well as an elegant new design. 00:18:37.313 --> 00:18:40.383 align:center line:79% The new watch face Flow uses Liquid Glass numerals 00:18:40.416 --> 00:18:43.185 align:center line:81% to beautifully refract swirls of color. 00:18:43.219 --> 00:18:47.790 align:center line:79% And Exactograph, a modern reinterpretation of a traditional regulator clock 00:18:47.823 --> 00:18:51.961 align:center line:79% that separates the hours, minutes, and seconds for precise timekeeping. 00:18:51.994 --> 00:18:55.665 align:center line:79% Series 11 also comes with a comprehensive set of health features, 00:18:55.665 --> 00:19:00.603 align:center line:79% including heart, hearing, cycle tracking, mental health, and more. 00:19:00.936 --> 00:19:04.240 align:center line:79% And we’re taking that innovation in health even further 00:19:04.273 --> 00:19:07.710 align:center line:79% adding new features in heart health and sleep. 00:19:07.743 --> 00:19:09.812 align:center line:81% Here’s Sumbul to tell you more. 00:19:16.085 --> 00:19:19.288 align:center line:79% Heart health has always been integral to Apple Watch. 00:19:19.288 --> 00:19:22.224 align:center line:79% This year, we’re thrilled to share our next advancement 00:19:22.258 --> 00:19:25.094 align:center line:79% focused on a problem of massive proportions, 00:19:25.127 --> 00:19:28.664 align:center line:79% high blood pressure, also known as hypertension. 00:19:28.664 --> 00:19:32.768 align:center line:79% It impacts approximately 1.3 billion adults worldwide. 00:19:32.802 --> 00:19:36.472 align:center line:79% The American Heart Association has referred to it as a silent killer 00:19:36.472 --> 00:19:39.542 align:center line:79% because it often occurs with no obvious symptoms. 00:19:39.942 --> 00:19:42.778 align:center line:79% To help, we've developed a groundbreaking feature 00:19:42.812 --> 00:19:45.381 align:center line:79% that can alert you to possible hypertension, 00:19:45.414 --> 00:19:47.750 align:center line:81% just by wearing your Apple Watch. 00:19:47.783 --> 00:19:51.020 align:center line:79% Using data from the optical heart sensor, the algorithm looks for 00:19:51.053 --> 00:19:54.256 align:center line:79% chronic high blood pressure by analyzing how your blood vessels 00:19:54.256 --> 00:19:56.258 align:center line:81% respond to beats of the heart. 00:19:56.358 --> 00:20:00.262 align:center line:79% The algorithm works in the background, reviewing data over 30-day periods, 00:20:00.262 --> 00:20:04.667 align:center line:79% and will notify you if it identifies patterns of hypertension. 00:20:04.700 --> 00:20:08.604 align:center line:79% We developed this novel approach using advanced machine learning methods 00:20:08.637 --> 00:20:12.675 align:center line:79% and a series of studies totaling over 100,000 participants. 00:20:13.042 --> 00:20:17.413 align:center line:79% While it won't detect all instances of hypertension, we expect to notify 00:20:17.446 --> 00:20:20.750 align:center line:79% over one million people with undiagnosed hypertension 00:20:20.750 --> 00:20:22.485 align:center line:81% in the first year alone, 00:20:22.518 --> 00:20:27.156 align:center line:79% empowering them to make lifesaving behavioral changes or start treatment. 00:20:27.189 --> 00:20:30.726 align:center line:79% We expect clearance from the FDA and other regulators soon, 00:20:30.760 --> 00:20:34.063 align:center line:79% with availability in 150 countries and regions this month, 00:20:34.096 --> 00:20:35.965 align:center line:81% including the U.S. and Europe. 00:20:36.265 --> 00:20:40.903 align:center line:79% Now, let’s talk about sleep, which is critical to daily restoration of your body 00:20:40.903 --> 00:20:45.341 align:center line:79% and mind, and is also an important factor in your longevity. 00:20:45.374 --> 00:20:48.043 align:center line:79% Apple Watch already helps you meet your sleep goals, 00:20:48.077 --> 00:20:51.747 align:center line:79% gain insights, and discover possible sleep apnea. 00:20:51.781 --> 00:20:54.617 align:center line:79% Now we’ll help you understand the quality of your sleep 00:20:54.650 --> 00:20:57.853 align:center line:79% and how to make it more restorative with sleep score. 00:20:57.887 --> 00:21:02.291 align:center line:79% The quality of your sleep is influenced by several factors, such as sleep duration, 00:21:02.324 --> 00:21:04.927 align:center line:79% bedtime consistency, how often you wake up, 00:21:04.960 --> 00:21:07.630 align:center line:81% and the time spent in each sleep stage. 00:21:07.730 --> 00:21:10.299 align:center line:79% Sleep score analyzes these factors each night 00:21:10.332 --> 00:21:13.269 align:center line:79% and provides a classification, plus a score. 00:21:13.302 --> 00:21:14.904 align:center line:81% You’ll see how the score is calculated, 00:21:14.937 --> 00:21:18.073 align:center line:79% so it's easy to understand what you can do to improve. 00:21:18.474 --> 00:21:19.775 align:center line:81% Guidance from leading experts, 00:21:19.809 --> 00:21:23.579 align:center line:79% including the World Sleep Society, underpins the scoring approach. 00:21:23.612 --> 00:21:27.316 align:center line:79% And over five million nights of sleep data from the Apple Heart and Movement Study 00:21:27.349 --> 00:21:30.419 align:center line:79% were used to develop and test the scoring algorithms. 00:21:30.653 --> 00:21:33.222 align:center line:79% You can see details in the Sleep app and you can track it 00:21:33.255 --> 00:21:36.091 align:center line:81% over time in the Health app on iPhone. 00:21:36.125 --> 00:21:38.127 align:center line:81% Now, back to Stan. 00:21:39.895 --> 00:21:42.865 align:center line:79% Hypertension notifications, the new sleep score, 00:21:42.865 --> 00:21:47.136 align:center line:79% and the many other incredible health, fitness, and safety features 00:21:47.169 --> 00:21:50.172 align:center line:81% will make a huge impact on users’ lives. 00:21:50.406 --> 00:21:53.309 align:center line:79% To support all of these amazing capabilities, 00:21:53.342 --> 00:21:55.578 align:center line:81% we also re-engineered the battery. 00:21:55.611 --> 00:21:59.181 align:center line:79% Series 11 now gets up to 24 hours of battery life, 00:21:59.215 --> 00:22:02.284 align:center line:81% so you can wear it all day and all night. 00:22:02.284 --> 00:22:06.121 align:center line:79% Series 11 comes in Jet Black, Silver, Rose Gold 00:22:06.155 --> 00:22:11.026 align:center line:79% and a beautiful new Space Gray all made from 100% recycled aluminum. 00:22:11.060 --> 00:22:15.397 align:center line:79% There are also gorgeous polished cases made from 100% recycled titanium 00:22:15.431 --> 00:22:18.000 align:center line:81% in Natural, Gold and Slate. 00:22:18.000 --> 00:22:22.705 align:center line:79% This fall brings a beautiful new palette of colors across the entire band lineup. 00:22:22.738 --> 00:22:25.875 align:center line:79% Including the Nike Sport Band and Nike Sport Loop, 00:22:25.908 --> 00:22:29.712 align:center line:79% which now has reflective yarn woven throughout the fabric. 00:22:29.745 --> 00:22:33.415 align:center line:79% And a new Hermès jacquard knit band with matching watch face that plays 00:22:33.449 --> 00:22:37.419 align:center line:79% whimsical animations set in their iconic Paris store. 00:22:37.453 --> 00:22:42.358 align:center line:79% There is also an elegant, narrow Grand H and new colors across the collection. 00:22:42.758 --> 00:22:45.394 align:center line:81% And that’s Apple Watch Series 11. 00:22:45.394 --> 00:22:49.798 align:center line:79% With better durability, 5G, 24-hour battery life, 00:22:49.832 --> 00:22:53.402 align:center line:79% and our most comprehensive set of innovative health features, 00:22:53.402 --> 00:22:57.206 align:center line:79% now including hypertension notifications and sleep score. 00:22:57.606 --> 00:23:02.511 align:center line:79% I’ll turn it over to Amanda to tell you about the next version of Apple Watch SE. 00:23:06.248 --> 00:23:09.084 align:center line:79% Apple Watch SE delivers the core features 00:23:09.118 --> 00:23:13.188 align:center line:79% and benefits of Apple Watch at the most affordable price. 00:23:13.222 --> 00:23:16.558 align:center line:79% For many people, it’s the perfect way to get started. 00:23:16.792 --> 00:23:21.397 align:center line:79% This year we are delighted to introduce Apple Watch SE 3. 00:23:21.797 --> 00:23:25.868 align:center line:79% First, it gets our most powerful Apple Watch chip, S10, 00:23:25.901 --> 00:23:28.370 align:center line:81% which enables even more features. 00:23:28.404 --> 00:23:32.441 align:center line:79% It brings an Always-On display to SE for the first time! 00:23:32.474 --> 00:23:37.846 align:center line:79% Now you can read the time and see the watch face without waking the display. 00:23:37.880 --> 00:23:43.152 align:center line:79% With S10, SE also supports gestures like double tap and wrist flick 00:23:43.185 --> 00:23:47.056 align:center line:79% so you can easily control your watch with just one hand. 00:23:47.089 --> 00:23:53.095 align:center line:79% SE already has important features like heart rate notifications, Fall Detection 00:23:53.128 --> 00:23:54.997 align:center line:81% and Crash Detection. 00:23:55.030 --> 00:23:59.835 align:center line:79% SE 3 adds even more, like wrist temperature sensing which enables 00:23:59.835 --> 00:24:02.504 align:center line:81% retrospective ovulation estimates. 00:24:02.538 --> 00:24:07.009 align:center line:79% And gives you richer insights in the Vitals app, so you can be notified 00:24:07.042 --> 00:24:08.777 align:center line:81% when something might be off. 00:24:08.944 --> 00:24:13.415 align:center line:79% SE also gets sleep apnea notifications and sleep score. 00:24:13.449 --> 00:24:17.286 align:center line:79% Finally, for those moments when you don’t have your AirPods handy, you’ll be able 00:24:17.286 --> 00:24:23.258 align:center line:79% to play media, like music or podcasts, directly through the speaker. 00:24:23.258 --> 00:24:29.531 align:center line:79% Even with all these great new features, the power-efficient S10 chip enables SE 00:24:29.565 --> 00:24:33.535 align:center line:79% to still get all-day, 18-hour battery life. 00:24:33.869 --> 00:24:38.140 align:center line:79% And for the first time, SE supports fast charging, making it easy 00:24:38.173 --> 00:24:40.876 align:center line:81% to quickly top off the battery. 00:24:40.909 --> 00:24:45.214 align:center line:79% It now charges up to two times faster than the previous model. 00:24:45.247 --> 00:24:50.519 align:center line:79% In just 15 minutes of charging, it can add up to eight hours of normal use. 00:24:50.552 --> 00:24:54.089 align:center line:79% SE 3 comes in a popular Starlight and Midnight, 00:24:54.123 --> 00:24:57.259 align:center line:81% made with 100% recycled aluminum. 00:24:57.292 --> 00:25:03.298 align:center line:79% That’s Apple Watch SE 3, featuring a new Always-On display, 5G, 00:25:03.332 --> 00:25:08.103 align:center line:79% temperature sensing, sleep apnea notifications, and sleep score. 00:25:08.137 --> 00:25:11.740 align:center line:79% And with the powerful features of watchOS 26, 00:25:11.740 --> 00:25:15.444 align:center line:81% this update takes SE to a whole new level. 00:25:15.477 --> 00:25:18.714 align:center line:79% Not only did we update SE and Series this year, 00:25:18.947 --> 00:25:23.052 align:center line:79% we are also introducing an all-new version of Apple Watch Ultra. 00:25:23.419 --> 00:25:25.587 align:center line:81% Here’s Eugene to tell you all about it. 00:25:25.587 --> 00:25:29.158 align:center line:81% 00:25:36.632 --> 00:25:40.469 align:center line:79% Apple Watch Ultra is the ultimate sports and adventure watch. 00:25:40.502 --> 00:25:45.107 align:center line:79% Ultra seamlessly transitions from a sports watch that helps you train for a race, 00:25:45.140 --> 00:25:47.443 align:center line:81% to a smartwatch that can pay for coffee, 00:25:47.476 --> 00:25:50.079 align:center line:79% to a health monitor that checks your vitals. 00:25:50.112 --> 00:25:54.983 align:center line:79% This year we’re taking it further, with Apple Watch Ultra 3. 00:25:56.218 --> 00:25:57.986 align:center line:81% Let’s start with the display. 00:25:58.020 --> 00:25:59.888 align:center line:79% Whether you’re checking your pace in the sun 00:25:59.922 --> 00:26:03.058 align:center line:79% or depth underwater, readability is crucial. 00:26:03.092 --> 00:26:07.729 align:center line:79% So Ultra 3 gets a new display that uses our most advanced technology 00:26:07.763 --> 00:26:10.632 align:center line:81% with wide-angle OLEDs and LTPO3. 00:26:10.632 --> 00:26:13.202 align:center line:79% The display is now brighter when viewed at an angle. 00:26:13.235 --> 00:26:16.205 align:center line:79% And thinner borders allowed us to grow the screen area 00:26:16.238 --> 00:26:18.140 align:center line:81% without changing the case size. 00:26:18.173 --> 00:26:22.411 align:center line:79% The result is the largest display ever in an Apple Watch. 00:26:22.411 --> 00:26:25.514 align:center line:79% It can also refresh more frequently in Always-On mode 00:26:25.514 --> 00:26:27.249 align:center line:81% without affecting battery life. 00:26:27.282 --> 00:26:30.486 align:center line:79% Which means you can now see ticking seconds in watch faces 00:26:30.519 --> 00:26:32.921 align:center line:81% including a new face, Waypoint, 00:26:32.921 --> 00:26:36.291 align:center line:79% that dynamically shows points of interests in relation to you. 00:26:36.758 --> 00:26:40.629 align:center line:79% For athletes, the Workout app makes it faster to customize views 00:26:40.629 --> 00:26:42.030 align:center line:81% and use Workout Buddy, 00:26:42.064 --> 00:26:46.235 align:center line:79% a generative voice with Apple Intelligence that delivers personalized feedback 00:26:46.268 --> 00:26:48.470 align:center line:81% to motivate you during your workout. 00:26:48.504 --> 00:26:52.407 align:center line:79% And Ultra keeps you connected no matter where you are with 5G cellular 00:26:52.441 --> 00:26:56.111 align:center line:79% for more coverage and a faster, stronger connection. 00:26:56.111 --> 00:27:01.416 align:center line:79% This year, we’re also making a huge leap forward with satellite connectivity! 00:27:01.450 --> 00:27:05.888 align:center line:79% Now when you journey off the grid, you can stay safe and in touch with loved ones 00:27:05.921 --> 00:27:09.625 align:center line:79% using satellite in available countries and regions. 00:27:10.259 --> 00:27:13.028 align:center line:79% Just a few taps gathers critical information 00:27:13.061 --> 00:27:15.430 align:center line:79% and can get you the emergency help you need. 00:27:15.430 --> 00:27:19.234 align:center line:79% You can also send messages and share your location with Find My. 00:27:19.334 --> 00:27:23.438 align:center line:79% To enable satellite connectivity in a device as small as Ultra, 00:27:23.472 --> 00:27:27.976 align:center line:79% we redesigned the radio and antenna to double the signal strength, 00:27:28.010 --> 00:27:32.181 align:center line:79% allowing you to communicate with satellites 800 miles above Earth! 00:27:32.214 --> 00:27:36.185 align:center line:79% Emergency SOS via satellite is included with Ultra 3. 00:27:36.218 --> 00:27:39.688 align:center line:79% And along with Messages and Find My, you can now stay connected 00:27:39.721 --> 00:27:44.126 align:center line:79% when you’re backcountry skiing, trail running, or wherever you go. 00:27:44.159 --> 00:27:46.528 align:center line:81% Ultra 3 also includes a larger battery 00:27:46.562 --> 00:27:49.698 align:center line:79% and now gets up to 42 hours of battery life. 00:27:49.731 --> 00:27:52.935 align:center line:79% Ultra will be available in Black and Natural Titanium 00:27:52.968 --> 00:27:59.007 align:center line:79% made using an innovative 3D printing process that uses 100% recycled titanium 00:27:59.041 --> 00:28:02.578 align:center line:79% and just half the raw material as previous generations. 00:28:02.578 --> 00:28:06.448 align:center line:79% There are also great new colors across our Ultra bands, and the Trail Loop 00:28:06.481 --> 00:28:09.818 align:center line:79% now includes reflective yarn woven along the edges. 00:28:09.851 --> 00:28:14.957 align:center line:79% The Hermès collection also gets a new band in rubber, perfect for an active lifestyle. 00:28:14.957 --> 00:28:17.125 align:center line:81% And new colors for the En Mer band. 00:28:17.159 --> 00:28:21.363 align:center line:79% That’s Apple Watch Ultra 3 now featuring the largest display 00:28:21.430 --> 00:28:27.169 align:center line:79% and longest battery life of any Apple Watch, with satellite communications, 5G, 00:28:27.202 --> 00:28:31.240 align:center line:79% hypertension notifications, and watchOS 26. 00:28:31.273 --> 00:28:34.443 align:center line:79% It’s a big update to our most advanced Apple Watch. 00:28:35.143 --> 00:28:37.412 align:center line:81% Now back to Stan. 00:28:38.880 --> 00:28:42.017 align:center line:79% So that’s our all-new lineup of Apple Watch. 00:28:42.084 --> 00:28:47.089 align:center line:79% From the new Ultra 3 with satellite connectivity, to Series 11 with new, 00:28:47.155 --> 00:28:50.525 align:center line:79% powerful health features and 24-hour battery life, 00:28:50.559 --> 00:28:55.063 align:center line:79% and SE 3 with a massive update in performance and features. 00:28:55.097 --> 00:28:57.899 align:center line:81% There’s a watch that’s right for everyone. 00:28:57.933 --> 00:29:01.336 align:center line:81% Apple Watch SE 3 starts at just $249. 00:29:01.370 --> 00:29:04.573 align:center line:81% Apple Watch Series 11 starts at $399. 00:29:04.606 --> 00:29:07.843 align:center line:81% And Apple Watch Ultra 3 starts at $799. 00:29:07.876 --> 00:29:10.379 align:center line:79% You can pre-order all the new models today, 00:29:10.379 --> 00:29:13.248 align:center line:79% and they will be available starting September 19. 00:29:13.749 --> 00:29:15.183 align:center line:81% Now back to Tim. 00:29:15.183 --> 00:29:17.286 align:center line:79% 00:29:24.192 --> 00:29:28.263 align:center line:79% The new Apple Watch lineup and the incredible features they bring 00:29:28.297 --> 00:29:31.500 align:center line:79% make Apple Watch even more useful and essential. 00:29:32.267 --> 00:29:36.605 align:center line:79% The capabilities introduced today will not only help users stay connected, 00:29:36.605 --> 00:29:39.641 align:center line:79% they’ll deliver even more health and fitness benefits 00:29:39.675 --> 00:29:42.377 align:center line:81% seamlessly and automatically. 00:29:43.345 --> 00:29:46.415 align:center line:81% Now, let’s talk about iPhone. 00:29:47.115 --> 00:29:50.719 align:center line:79% From the moment iPhone was introduced, it reinvented the phone 00:29:50.752 --> 00:29:54.389 align:center line:79% and set a new standard for the entire industry. 00:29:54.423 --> 00:29:58.960 align:center line:79% Since then, we’ve continued to push boundaries with design, innovation, 00:29:58.994 --> 00:30:02.798 align:center line:79% and experiences that have changed all of our daily lives. 00:30:03.498 --> 00:30:08.337 align:center line:79% Today, we’re raising the bar once again, with an all-new iPhone lineup that’s 00:30:08.337 --> 00:30:11.640 align:center line:81% unlike anything we’ve ever created. 00:30:11.773 --> 00:30:14.242 align:center line:81% We’re introducing four new models, 00:30:14.242 --> 00:30:18.146 align:center line:79% each designed to serve the unique needs of our users. 00:30:18.146 --> 00:30:19.848 align:center line:81% And it starts now. 00:30:19.848 --> 00:30:23.385 align:center line:81% 00:30:52.614 --> 00:30:55.283 align:center line:81% iPhone 17 is incredible. 00:30:55.317 --> 00:30:57.052 align:center line:81% Here’s Kaiann to tell you more. 00:30:57.052 --> 00:31:00.856 align:center line:81% 00:31:13.735 --> 00:31:17.339 align:center line:79% iPhone 17 has a beautiful, more durable design 00:31:17.372 --> 00:31:19.941 align:center line:81% and comes in five gorgeous colors: 00:31:19.941 --> 00:31:24.613 align:center line:79% Lavender, Mist Blue, Black, White, and Sage. 00:31:25.247 --> 00:31:30.419 align:center line:79% The new design has a larger, 6.3-inch display with thinner borders, 00:31:30.419 --> 00:31:33.255 align:center line:81% so you can see more and do more. 00:31:33.388 --> 00:31:39.094 align:center line:79% And the display of iPhone 17 features ProMotion, just like our Pro models, 00:31:39.127 --> 00:31:45.400 align:center line:79% with an adaptive refresh rate up to 120Hz, designed to dynamically respond to your 00:31:45.400 --> 00:31:49.471 align:center line:79% content for a smooth and power-efficient experience. 00:31:49.504 --> 00:31:51.373 align:center line:81% When you’re not using your iPhone, 00:31:51.406 --> 00:31:55.977 align:center line:79% the Always-On display efficiently adjusts down to 1Hz. 00:31:56.011 --> 00:32:01.550 align:center line:79% And the Lock Screen is even more useful with Live Activities and widgets. 00:32:01.583 --> 00:32:08.457 align:center line:79% When outside, iPhone 17 is more readable with 3000 nits peak outdoor brightness, 00:32:08.457 --> 00:32:11.526 align:center line:81% our highest ever on iPhone. 00:32:11.560 --> 00:32:16.565 align:center line:79% This makes the display on iPhone 17 our best yet. 00:32:16.565 --> 00:32:21.870 align:center line:79% We build iPhone to be durable, because we know how much people count on it. 00:32:21.903 --> 00:32:25.740 align:center line:79% Our industry-leading Ceramic Shield continues to be tougher than 00:32:25.774 --> 00:32:29.845 align:center line:81% any smartphone glass or glass-ceramic. 00:32:29.845 --> 00:32:34.049 align:center line:81% iPhone 17 introduces Ceramic Shield 2. 00:32:34.082 --> 00:32:38.119 align:center line:79% Now, it has three times better scratch resistance. 00:32:38.153 --> 00:32:41.790 align:center line:79% It’s made possible by a new Apple-designed coating, 00:32:41.823 --> 00:32:45.460 align:center line:79% bonded to Ceramic Shield at the atomic level. 00:32:45.494 --> 00:32:48.497 align:center line:79% This specialized ceramic layer adds hardness 00:32:48.530 --> 00:32:51.032 align:center line:81% to protect from everyday scratches. 00:32:51.633 --> 00:32:56.905 align:center line:79% And the display quality gets better with a seven-layer anti-reflective coating 00:32:56.905 --> 00:33:01.076 align:center line:79% that reduces glare and distractions, making iPhone more readable 00:33:01.109 --> 00:33:05.647 align:center line:79% in bright lighting conditions, both indoors and outdoors. 00:33:05.814 --> 00:33:12.320 align:center line:79% Powering iPhone 17 is the latest generation of Apple silicon, A19. 00:33:12.420 --> 00:33:16.191 align:center line:79% Built with the most advanced 3nm technology, 00:33:16.191 --> 00:33:19.928 align:center line:81% A19 is faster and more efficient. 00:33:19.961 --> 00:33:25.901 align:center line:79% It has an updated display engine to power ProMotion and the Always-On display. 00:33:25.901 --> 00:33:27.903 align:center line:81% It has an improved Neural Engine, 00:33:27.903 --> 00:33:33.608 align:center line:79% tailored to power incredible on-device performance for Apple Intelligence. 00:33:33.675 --> 00:33:38.680 align:center line:79% Combined with increased memory bandwidth of A19, on-device generative 00:33:38.713 --> 00:33:42.450 align:center line:79% and large language models will run even faster. 00:33:42.450 --> 00:33:48.456 align:center line:79% A19 has a 6-core CPU with our latest performance and efficiency cores to make 00:33:48.490 --> 00:33:53.595 align:center line:79% iPhone 17 responsive while enabling great battery life. 00:33:53.628 --> 00:33:57.799 align:center line:79% The next-generation 5-core GPU provides a big step up 00:33:57.799 --> 00:34:00.669 align:center line:81% for graphics-intensive tasks. 00:34:00.702 --> 00:34:06.608 align:center line:79% If you’re upgrading from an older iPhone, you’ll experience a huge boost in speed. 00:34:06.641 --> 00:34:09.511 align:center line:79% The advancements in Apple silicon, hardware, 00:34:09.544 --> 00:34:14.149 align:center line:79% and software make for incredible gaming on iPhone. 00:34:14.182 --> 00:34:19.921 align:center line:79% Titles like Destiny: Rising by NetEase are even better with ProMotion’s adaptive 00:34:19.955 --> 00:34:23.258 align:center line:81% refresh rate up to 120Hz. 00:34:23.558 --> 00:34:28.530 align:center line:79% A19’s advanced CPU, GPU, and updated neural engine 00:34:28.530 --> 00:34:31.499 align:center line:81% also power Apple Intelligence. 00:34:31.533 --> 00:34:36.204 align:center line:79% There are many features available today on iPhone that empower you to create, 00:34:36.237 --> 00:34:38.807 align:center line:81% communicate, and be more productive. 00:34:38.840 --> 00:34:42.844 align:center line:81% With iOS 26, we are adding even more. 00:34:42.911 --> 00:34:47.649 align:center line:79% With visual intelligence, you can search, take action, and ask questions 00:34:47.682 --> 00:34:50.919 align:center line:81% about what’s on your iPhone screen. 00:34:50.919 --> 00:34:55.624 align:center line:79% Live Translation helps you communicate across languages in Phone, 00:34:55.657 --> 00:34:57.959 align:center line:81% FaceTime, and Messages. 00:34:58.393 --> 00:35:02.597 align:center line:79% And just like all of Apple Intelligence, these features are designed 00:35:02.631 --> 00:35:05.934 align:center line:81% to protect your privacy at every step. 00:35:05.967 --> 00:35:08.503 align:center line:79% The efficiency of Apple silicon contributes 00:35:08.503 --> 00:35:12.140 align:center line:81% to all-day battery life on iPhone 17. 00:35:12.173 --> 00:35:18.079 align:center line:79% And with ProMotion, iPhone 17 gets up to eight more hours of video playback 00:35:18.113 --> 00:35:20.582 align:center line:81% compared to iPhone 16. 00:35:20.782 --> 00:35:24.052 align:center line:79% When you are out of battery, faster wired charging 00:35:24.085 --> 00:35:27.956 align:center line:81% gets you up to 50% charge in 20 minutes. 00:35:27.989 --> 00:35:33.695 align:center line:79% So just 10 minutes of charge gives you up to eight hours of video playback. 00:35:33.762 --> 00:35:36.631 align:center line:79% It’s also a big year for the iPhone cameras. 00:35:37.065 --> 00:35:39.534 align:center line:81% To show you what’s new, here’s Megan. 00:35:39.534 --> 00:35:43.071 align:center line:79% 00:35:48.309 --> 00:35:53.682 align:center line:79% iPhone 17 has a fantastic 48MP Dual Fusion camera system. 00:35:54.082 --> 00:35:58.753 align:center line:79% Our Fusion technology combines the capabilities of two cameras in one, 00:35:58.787 --> 00:36:03.158 align:center line:79% with a main camera and an optical-quality 2x telephoto, 00:36:03.191 --> 00:36:05.727 align:center line:81% each with dedicated image pipelines. 00:36:05.960 --> 00:36:10.365 align:center line:79% The main camera delivers an impressive 48MPs of resolution, 00:36:10.598 --> 00:36:15.136 align:center line:79% perfect for capturing fine details, like in this vibrant shoreline photo. 00:36:15.403 --> 00:36:21.910 align:center line:79% And for everyday photos, the 24MP default resolution provides the perfect balance, 00:36:22.110 --> 00:36:27.082 align:center line:79% offering excellent image quality, rich detail, and a smaller file size 00:36:27.115 --> 00:36:29.451 align:center line:81% that’s ideal for saving and sharing. 00:36:30.251 --> 00:36:35.123 align:center line:79% At 2x, the optical-quality telephoto gets you closer to the subject, 00:36:35.156 --> 00:36:38.326 align:center line:79% making it great for capturing quiet moments like this. 00:36:39.027 --> 00:36:44.599 align:center line:79% And now, iPhone 17 gets a new 48MP Fusion Ultra Wide camera. 00:36:44.666 --> 00:36:48.269 align:center line:79% It has four times the resolution compared to iPhone 16. 00:36:48.703 --> 00:36:54.209 align:center line:79% So you get even more detail in a broad range of photos, from exceptional macros 00:36:54.242 --> 00:36:56.778 align:center line:81% to expressive scenes in unique angles. 00:36:57.312 --> 00:37:01.983 align:center line:79% You’re going to love how easy it is to take amazing photos and videos. 00:37:02.383 --> 00:37:04.686 align:center line:81% Now, let’s flip over to the front camera. 00:37:05.386 --> 00:37:08.423 align:center line:79% It’s how we take self-portraits, record memories, 00:37:08.456 --> 00:37:11.459 align:center line:81% express our creativity and point of view. 00:37:12.160 --> 00:37:15.396 align:center line:79% And iPhone is with you to capture all these moments. 00:37:15.864 --> 00:37:20.368 align:center line:79% Globally iPhone users took over 500 billion selfies last year. 00:37:20.368 --> 00:37:22.604 align:center line:81% That’s more than any other smartphone! 00:37:22.937 --> 00:37:29.711 align:center line:79% So this year, we are thrilled to introduce our phenomenal new Center Stage front camera. 00:37:30.145 --> 00:37:33.748 align:center line:79% It gives you more pixels, more flexible ways to frame your shot, 00:37:33.782 --> 00:37:36.017 align:center line:81% and incredible stabilization. 00:37:36.284 --> 00:37:39.654 align:center line:79% This new front camera has our widest field of view. 00:37:40.221 --> 00:37:44.926 align:center line:79% It is enabled by our largest front camera sensor, almost twice the size 00:37:44.926 --> 00:37:46.995 align:center line:81% of our previous front camera. 00:37:47.162 --> 00:37:50.698 align:center line:79% And for the first time, the sensor is square. 00:37:51.332 --> 00:37:56.604 align:center line:79% Traditional sensors have a 4:3 aspect ratio, which limits framing 00:37:56.638 --> 00:37:58.640 align:center line:81% based on the orientation of the phone. 00:37:59.607 --> 00:38:03.778 align:center line:79% The Center Stage camera’s unique shape and larger size 00:38:03.812 --> 00:38:08.650 align:center line:79% allow for high-resolution photos and videos in any orientation, 00:38:08.883 --> 00:38:11.619 align:center line:81% giving you four different compositions. 00:38:11.886 --> 00:38:16.090 align:center line:79% Which means you don’t have to rotate your iPhone to take a landscape selfie anymore! 00:38:17.458 --> 00:38:21.663 align:center line:79% Now, you can tap to expand the field of view and rotate from portrait 00:38:21.696 --> 00:38:26.134 align:center line:79% to landscape, giving you more flexible ways to frame your photos and videos. 00:38:27.001 --> 00:38:32.340 align:center line:79% When friends join the shot, the all-new Center Stage for photos 00:38:32.340 --> 00:38:36.010 align:center line:79% uses AI to automatically expand the field of view, 00:38:36.010 --> 00:38:38.213 align:center line:81% and can even rotate the frame for you. 00:38:38.379 --> 00:38:41.649 align:center line:79% This makes it even easier to take a share-worthy photo. 00:38:42.383 --> 00:38:45.720 align:center line:79% Holding iPhone vertically, you get a more secure grip, 00:38:45.720 --> 00:38:47.622 align:center line:81% and you get better landscape selfies 00:38:47.655 --> 00:38:50.491 align:center line:79% because your eyes are more centered in the shot. 00:38:50.725 --> 00:38:56.231 align:center line:79% And photos have even more detail with higher resolution up to 18MP. 00:38:56.531 --> 00:38:59.334 align:center line:79% The extra pixels in the square sensor level up video, too. 00:39:00.068 --> 00:39:03.571 align:center line:79% All your on-the-move selfie videos will be ultra-stabilized, 00:39:03.605 --> 00:39:05.640 align:center line:81% using some of the same technology 00:39:05.640 --> 00:39:08.509 align:center line:79% that enables Action Mode on the rear cameras. 00:39:09.110 --> 00:39:12.480 align:center line:79% You can also be more present FaceTiming with friends and family, 00:39:12.480 --> 00:39:17.085 align:center line:79% because Center Stage for video calls is optimized for handheld video 00:39:17.118 --> 00:39:20.088 align:center line:79% to keep your face perfectly positioned in-frame. 00:39:20.688 --> 00:39:25.693 align:center line:79% The Center Stage front camera unlocks next-level experiences unique to iPhone. 00:39:26.527 --> 00:39:28.196 align:center line:81% Now, back to Kaiann. 00:39:29.430 --> 00:39:37.105 align:center line:79% iPhone 17 has impressive camera upgrades with the 48MP Dual Fusion camera system 00:39:37.138 --> 00:39:39.474 align:center line:81% and the Center Stage front camera. 00:39:39.807 --> 00:39:43.945 align:center line:79% We can’t wait to see all the ways you’ll capture everyday moments, 00:39:43.945 --> 00:39:46.748 align:center line:79% and use it for more creative possibilities. 00:39:47.048 --> 00:39:51.052 align:center line:79% And that completes the fantastic iPhone 17! 00:39:51.252 --> 00:39:56.824 align:center line:79% Powered by the A19 chip, it has a bigger and brighter 6.3” display 00:39:56.858 --> 00:39:59.861 align:center line:81% with ProMotion and Ceramic Shield 2. 00:40:00.028 --> 00:40:05.600 align:center line:79% iPhone 17 also comes with the latest iOS features, Apple Intelligence, 00:40:05.633 --> 00:40:11.239 align:center line:79% great all-day battery life, and starts with 256GB of storage. 00:40:11.906 --> 00:40:16.644 align:center line:79% iPhone 17 is packed with features you will enjoy every day. 00:40:16.878 --> 00:40:18.546 align:center line:81% And now, back to Tim. 00:40:20.581 --> 00:40:23.451 align:center line:81% iPhone 17 is fantastic. 00:40:23.685 --> 00:40:26.821 align:center line:79% And that’s just the beginning of what we’re introducing today. 00:40:27.121 --> 00:40:31.426 align:center line:79% With the advancements made possible by Apple silicon, we have been able to push 00:40:31.459 --> 00:40:34.262 align:center line:79% the limits of iPhone design and innovation. 00:40:34.562 --> 00:40:39.200 align:center line:79% And that breakthrough has led to something truly amazing. 00:40:39.600 --> 00:40:43.037 align:center line:79% Introducing the newest member of the iPhone family. 00:40:47.842 --> 00:40:52.547 align:center line:79% Our intention was to make an iPhone that feels like a piece of the future. 00:40:54.015 --> 00:40:56.617 align:center line:81% Powerful, yet so thin and light, 00:40:56.651 --> 00:40:59.053 align:center line:81% it seems to disappear in your hands. 00:41:04.559 --> 00:41:07.628 align:center line:79% The core structure is a radically thin frame 00:41:07.695 --> 00:41:10.531 align:center line:79% made from Grade 5 spacecraft titanium 00:41:10.598 --> 00:41:13.835 align:center line:79% that combines strength, lightness and durability. 00:41:15.803 --> 00:41:18.406 align:center line:79% To bring elegance to such a tough material, 00:41:18.439 --> 00:41:21.909 align:center line:79% we polished the frame to a pristine mirrored finish, 00:41:24.412 --> 00:41:27.882 align:center line:79% crafted in a palette of colors that evoke lightness. 00:41:30.318 --> 00:41:35.456 align:center line:79% For the first time, Ceramic Shield encloses the titanium frame on both sides. 00:41:36.257 --> 00:41:39.460 align:center line:79% A high temperature process creates nanocrystals 00:41:39.560 --> 00:41:42.163 align:center line:81% that significantly improve toughness. 00:41:44.699 --> 00:41:46.667 align:center line:81% It's our most durable design yet. 00:41:48.002 --> 00:41:49.971 align:center line:81% To make something this thin, 00:41:50.004 --> 00:41:53.274 align:center line:81% we had to redesign our iconic plateau. 00:41:54.442 --> 00:41:56.577 align:center line:81% Precisely machined from both sides, 00:41:56.611 --> 00:41:59.180 align:center line:79% it's sculpted to fit our custom-made cameras, 00:41:59.180 --> 00:42:01.716 align:center line:81% chips, and key system modules. 00:42:02.417 --> 00:42:05.586 align:center line:79% We then dedicated every last bit of remaining space 00:42:05.686 --> 00:42:09.490 align:center line:79% to a high-density battery, resulting in remarkable battery life. 00:42:13.227 --> 00:42:17.298 align:center line:79% The impossibly thin profile allowed us to stretch the display 00:42:17.298 --> 00:42:19.100 align:center line:81% without adding any extra bulk. 00:42:20.501 --> 00:42:22.437 align:center line:81% It's the thinnest iPhone ever 00:42:22.470 --> 00:42:24.639 align:center line:81% with the power of Pro inside. 00:42:24.772 --> 00:42:27.775 align:center line:81% A paradox you have to hold to believe. 00:42:28.576 --> 00:42:30.778 align:center line:81% This is iPhone Air. 00:42:33.648 --> 00:42:37.585 align:center line:79% iPhone Air is unlike anything you’ve experienced before. 00:42:37.785 --> 00:42:40.321 align:center line:81% To tell you all about it, here’s John. 00:42:40.321 --> 00:42:44.158 align:center line:81% 00:43:03.077 --> 00:43:07.582 align:center line:79% We are thrilled to introduce the impossibly thin iPhone Air. 00:43:08.216 --> 00:43:12.286 align:center line:79% At 5.6 mm, it’s the thinnest iPhone we’ve ever made. 00:43:12.553 --> 00:43:14.822 align:center line:81% And it’s also exceptionally light. 00:43:15.256 --> 00:43:18.192 align:center line:79% It’s unlike anything you’ve ever held before and it’s packed 00:43:18.226 --> 00:43:20.261 align:center line:81% with our most advanced features. 00:43:20.294 --> 00:43:23.364 align:center line:81% The gorgeous 6.5-inch display is our best, 00:43:23.364 --> 00:43:26.334 align:center line:81% featuring ProMotion up to 120Hz, 00:43:26.400 --> 00:43:30.104 align:center line:79% Always-On, and 3000 nits of peak brightness. 00:43:30.505 --> 00:43:33.608 align:center line:79% And it’s protected by the new Ceramic Shield 2, 00:43:33.641 --> 00:43:37.478 align:center line:79% with improved anti-reflection and three times better scratch resistance 00:43:37.478 --> 00:43:39.313 align:center line:81% than our previous Ceramic Shield. 00:43:39.413 --> 00:43:42.150 align:center line:79% We are also bringing Ceramic Shield to the back of iPhone 00:43:42.183 --> 00:43:43.951 align:center line:81% for the very first time. 00:43:44.018 --> 00:43:48.489 align:center line:79% It is four times more resistant to cracks than our previous back glass. 00:43:49.357 --> 00:43:53.327 align:center line:79% It also protects the new plateau that now houses major internal components 00:43:53.361 --> 00:43:55.062 align:center line:81% at the top of iPhone. 00:43:55.630 --> 00:43:58.566 align:center line:79% The inside was precision-milled for more space, 00:43:58.599 --> 00:44:00.735 align:center line:81% creating room for the rear camera, 00:44:00.768 --> 00:44:04.238 align:center line:79% front camera, speaker, and even Apple silicon. 00:44:04.338 --> 00:44:07.375 align:center line:79% The frame of iPhone Air is made of titanium. 00:44:07.408 --> 00:44:10.878 align:center line:79% This is an essential material choice for such a thin design, 00:44:11.345 --> 00:44:15.349 align:center line:79% and enables it to exceed our stringent bend strength requirements. 00:44:15.883 --> 00:44:19.587 align:center line:79% All together, these materials make iPhone Air more durable 00:44:19.587 --> 00:44:21.556 align:center line:81% than any previous iPhone. 00:44:22.156 --> 00:44:26.527 align:center line:79% We are also using 80% recycled titanium, the highest ever for iPhone. 00:44:27.361 --> 00:44:32.300 align:center line:79% There are four stunning colors to choose from: Space Black, Cloud White, 00:44:32.333 --> 00:44:34.535 align:center line:81% Light Gold, and Sky Blue. 00:44:34.802 --> 00:44:38.773 align:center line:79% iPhone Air has such an unique design, and it wouldn’t have been possible 00:44:38.773 --> 00:44:40.675 align:center line:81% without Apple silicon. 00:44:40.675 --> 00:44:42.743 align:center line:81% To tell you more, here is Tim Millet. 00:44:42.743 --> 00:44:44.845 align:center line:81% 00:44:56.591 --> 00:45:01.295 align:center line:79% With Apple silicon, our focus is to maximize performance and efficiency 00:45:01.329 --> 00:45:04.131 align:center line:79% so we can drive innovation in our products. 00:45:04.465 --> 00:45:07.668 align:center line:79% iPhone Air demands the most efficient high-performance chip 00:45:07.702 --> 00:45:09.570 align:center line:81% we’ve ever built for iPhone. 00:45:09.904 --> 00:45:12.573 align:center line:81% And that is A19 Pro. 00:45:12.840 --> 00:45:16.043 align:center line:79% With the CPU, we continue to push on single-threaded 00:45:16.077 --> 00:45:17.878 align:center line:81% performance and efficiency. 00:45:18.179 --> 00:45:22.717 align:center line:79% Our performance cores gain improvements to front-end bandwidth and branch prediction, 00:45:22.717 --> 00:45:27.622 align:center line:79% making A19 Pro the fastest CPU in any smartphone. 00:45:27.955 --> 00:45:33.127 align:center line:79% And we increased the last-level cache of our efficiency cores by 50%, 00:45:33.427 --> 00:45:36.797 align:center line:79% specifically aimed at improving energy efficiency 00:45:36.797 --> 00:45:38.733 align:center line:81% for the things you do every day. 00:45:39.233 --> 00:45:44.238 align:center line:79% The result is a CPU that’s even faster and more efficient than A19. 00:45:45.039 --> 00:45:49.110 align:center line:79% Our GPU also gets a big upgrade in A19 Pro. 00:45:49.210 --> 00:45:53.814 align:center line:79% We are introducing the second generation of our Dynamic Caching architecture, 00:45:53.814 --> 00:45:56.651 align:center line:79% we doubled our 16-bit floating-point math rates, 00:45:56.684 --> 00:45:59.954 align:center line:79% and we built a new unified image compression. 00:45:59.987 --> 00:46:05.526 align:center line:79% And that’s not all, the other major update to our GPU is around AI. 00:46:06.527 --> 00:46:10.865 align:center line:79% We have been at the forefront of AI acceleration since we first introduced 00:46:10.898 --> 00:46:13.601 align:center line:81% the Neural Engine eight years ago. 00:46:13.768 --> 00:46:17.505 align:center line:79% We later brought machine learning accelerators to our CPUs. 00:46:17.972 --> 00:46:21.242 align:center line:79% And while our GPU has always been great at AI compute, 00:46:21.275 --> 00:46:24.045 align:center line:81% we’re now taking a big step forward 00:46:24.211 --> 00:46:28.249 align:center line:79% building Neural Accelerators into each GPU core, 00:46:28.282 --> 00:46:33.521 align:center line:79% delivering up to three times the peak GPU compute of A18 Pro. 00:46:33.688 --> 00:46:37.858 align:center line:79% This is MacBook Pro levels of compute in an iPhone, 00:46:38.459 --> 00:46:41.996 align:center line:81% perfect for GPU-intensive AI workloads. 00:46:42.963 --> 00:46:47.401 align:center line:79% Another area of innovation for Apple silicon is wireless connectivity. 00:46:47.668 --> 00:46:51.005 align:center line:79% For years, we have been building Wi-Fi and Bluetooth chips 00:46:51.005 --> 00:46:53.040 align:center line:81% for Apple Watch and AirPods. 00:46:53.341 --> 00:46:56.944 align:center line:79% And now this is coming to iPhone for the first time. 00:46:57.478 --> 00:47:01.449 align:center line:81% Introducing N1, our Apple-designed chip, 00:47:01.449 --> 00:47:04.819 align:center line:79% which enables the latest wireless technologies, 00:47:05.086 --> 00:47:08.522 align:center line:81% Wi-Fi 7, Bluetooth 6, and Thread, 00:47:08.689 --> 00:47:11.692 align:center line:79% while improving overall performance and reliability 00:47:11.726 --> 00:47:15.529 align:center line:79% in key areas like Personal Hotspot and AirDrop. 00:47:16.030 --> 00:47:20.201 align:center line:79% Finally, a critical innovation that makes iPhone Air possible 00:47:20.234 --> 00:47:22.136 align:center line:81% is our Apple-designed modem. 00:47:22.470 --> 00:47:27.108 align:center line:79% We introduced C1 last spring and in just six months, 00:47:27.141 --> 00:47:31.312 align:center line:79% we already have a new version that is faster and more efficient. 00:47:31.679 --> 00:47:36.717 align:center line:79% The new C1X is up to two times faster when compared to C1. 00:47:37.051 --> 00:47:40.688 align:center line:79% It is even faster than the modem in iPhone 16 Pro 00:47:40.688 --> 00:47:43.958 align:center line:81% and uses 30% less energy overall, 00:47:44.291 --> 00:47:47.695 align:center line:79% making it the most power-efficient modem in an iPhone. 00:47:47.895 --> 00:47:53.401 align:center line:79% In fact, iPhone Air is the most power-efficient iPhone we have ever made. 00:47:53.667 --> 00:47:57.838 align:center line:79% We started building Apple silicon to enable us to create better products, 00:47:58.272 --> 00:48:01.242 align:center line:79% and iPhone Air is the realization of that goal. 00:48:01.842 --> 00:48:02.877 align:center line:81% Back to John. 00:48:05.613 --> 00:48:09.583 align:center line:79% The camera system in iPhone Air delivers the most popular features 00:48:09.617 --> 00:48:12.286 align:center line:79% that make iPhone the world’s favorite camera. 00:48:12.953 --> 00:48:14.655 align:center line:81% What might appear to be a single camera 00:48:14.688 --> 00:48:19.827 align:center line:79% is actually our new powerful 48MP Fusion camera system, 00:48:20.161 --> 00:48:22.897 align:center line:79% which works like multiple advanced cameras in one. 00:48:23.130 --> 00:48:26.700 align:center line:81% You can shoot breathtaking 48MP photos, 00:48:26.734 --> 00:48:29.537 align:center line:79% capturing even the small trees across the valley 00:48:29.570 --> 00:48:32.206 align:center line:79% and the deep color range on the stone wall. 00:48:32.239 --> 00:48:35.810 align:center line:79% And the 2x Telephoto has an updated Photonic Engine, 00:48:35.843 --> 00:48:40.214 align:center line:79% which now uses machine learning to capture the lifelike details of her hair, 00:48:40.247 --> 00:48:42.450 align:center line:81% and the vibrant color of her jacket. 00:48:42.917 --> 00:48:47.154 align:center line:79% This Fusion camera excels in low light, thanks to its large sensor, 00:48:47.188 --> 00:48:52.626 align:center line:79% fast aperture, and our Apple-designed sensor-shift optical image stabilization. 00:48:53.194 --> 00:48:56.564 align:center line:79% The large sensor enables a second optical-quality lens, 00:48:56.697 --> 00:49:01.635 align:center line:79% the integrated 2x Telephoto, delivering stunning photos and 4K videos. 00:49:02.069 --> 00:49:05.673 align:center line:79% With the power of computational photography, this incredible system 00:49:05.706 --> 00:49:09.176 align:center line:79% enables the latest signature features of the iPhone camera, 00:49:09.176 --> 00:49:11.879 align:center line:81% like 24MP default photos, 00:49:12.179 --> 00:49:14.915 align:center line:79% capturing here the fine texture of her dress 00:49:14.949 --> 00:49:17.051 align:center line:81% and even nuances in the shadows, 00:49:17.318 --> 00:49:19.954 align:center line:79% next-generation portraits with Focus control, 00:49:19.954 --> 00:49:21.822 align:center line:81% which works on any subject, 00:49:21.822 --> 00:49:23.591 align:center line:81% like these delicious waffles, 00:49:23.991 --> 00:49:27.061 align:center line:79% or the latest generation of Photographic Styles, 00:49:27.094 --> 00:49:29.196 align:center line:81% which features the new Bright style, 00:49:29.230 --> 00:49:32.299 align:center line:79% that brightens skin tones and applies a pop of vibrance 00:49:32.333 --> 00:49:33.567 align:center line:81% across the image. 00:49:33.834 --> 00:49:38.606 align:center line:79% And the custom 28 and 35 mm lenses give users more flexibility 00:49:38.639 --> 00:49:42.676 align:center line:79% to frame their shot, for a total of four lenses in your pocket. 00:49:43.611 --> 00:49:47.481 align:center line:79% On the front, we have our new and innovative Center Stage camera. 00:49:47.481 --> 00:49:51.352 align:center line:79% You don’t need to rotate your phone anymore to take a landscape selfie. 00:49:51.385 --> 00:49:56.423 align:center line:79% Center Stage for photos perfectly frames everyone in either orientation. 00:49:59.126 --> 00:50:04.098 align:center line:79% And we are introducing a brand-new feature that combines the front and rear cameras. 00:50:04.131 --> 00:50:08.435 align:center line:79% Dual Capture video is perfect to record yourself while at a concert, 00:50:08.435 --> 00:50:10.638 align:center line:81% or your reaction to the game’s big play. 00:50:11.305 --> 00:50:13.641 align:center line:79% The new stabilization from the Center Stage front camera 00:50:13.674 --> 00:50:16.944 align:center line:79% keeps you in frame, while the Fusion Main camera on the back 00:50:17.011 --> 00:50:21.715 align:center line:79% gives you flexibility to zoom in to the story you want to tell. 00:50:23.317 --> 00:50:28.222 align:center line:79% And there is so much more to these camera systems, like Action Mode, Audio Mix, 00:50:28.255 --> 00:50:32.192 align:center line:79% 4K Dolby Vision, and all the features of Camera Control. 00:50:32.960 --> 00:50:36.797 align:center line:79% There is another important innovation that helped bring iPhone Air to life, 00:50:37.131 --> 00:50:38.866 align:center line:81% and that is eSIM. 00:50:39.700 --> 00:50:43.637 align:center line:79% We pioneered eSIM years ago and now it’s an industry standard. 00:50:44.371 --> 00:50:49.209 align:center line:79% And compared to that decades-old piece of plastic, eSIM is so much easier to use, 00:50:49.410 --> 00:50:54.048 align:center line:79% has better security, and saves precious space inside iPhone. 00:50:54.481 --> 00:50:56.483 align:center line:81% eSIM is also great for travel. 00:50:56.951 --> 00:51:00.387 align:center line:79% Carriers have many affordable and convenient roaming plans. 00:51:00.387 --> 00:51:03.657 align:center line:79% If you want to use a local plan, it’s easy to set up an eSIM 00:51:03.691 --> 00:51:06.427 align:center line:79% from the comfort of your home or while on the road, 00:51:06.460 --> 00:51:08.862 align:center line:79% there is no need to change physical SIM cards, 00:51:08.896 --> 00:51:12.866 align:center line:79% and you can have data from the moment you land at your destination. 00:51:13.400 --> 00:51:17.738 align:center line:79% eSIM coverage is available globally, thanks to extensive planning and testing 00:51:17.771 --> 00:51:19.373 align:center line:81% with our carrier partners. 00:51:19.406 --> 00:51:23.944 align:center line:79% Because of this, we designed iPhone Air to be eSIM-only worldwide, 00:51:24.178 --> 00:51:27.114 align:center line:79% maximizing internal space for battery size. 00:51:28.148 --> 00:51:30.618 align:center line:81% So now let’s talk about battery life. 00:51:31.518 --> 00:51:36.557 align:center line:79% We innovated in both hardware and software to deliver great battery life 00:51:36.624 --> 00:51:41.161 align:center line:79% for iPhone Air, powered by our most advanced Apple silicon, 00:51:41.195 --> 00:51:42.663 align:center line:81% built for efficiency. 00:51:43.230 --> 00:51:47.234 align:center line:79% The internal design has been completely rethought to maximize battery space. 00:51:47.568 --> 00:51:52.640 align:center line:79% And iOS 26 introduces new power-saving features, like Adaptive Power Mode, 00:51:52.840 --> 00:51:55.743 align:center line:79% which learns your usage patterns and anticipates 00:51:55.776 --> 00:51:57.678 align:center line:81% when you might run low on battery, 00:51:57.711 --> 00:52:01.915 align:center line:79% intelligently conserving power to help you make it through the day. 00:52:02.349 --> 00:52:05.019 align:center line:79% Now despite being much thinner and lighter, 00:52:05.019 --> 00:52:08.555 align:center line:79% iPhone Air still gets amazing all-day battery life. 00:52:09.823 --> 00:52:14.428 align:center line:79% This is incredible, all-day battery life in our thinnest iPhone ever. 00:52:15.796 --> 00:52:18.565 align:center line:79% We’re also introducing a new ecosystem of accessories 00:52:18.599 --> 00:52:21.068 align:center line:81% to complement this unique iPhone design. 00:52:21.535 --> 00:52:24.071 align:center line:79% Thanks to the incredible thinness of iPhone Air, 00:52:24.071 --> 00:52:27.741 align:center line:79% we were able to create a new low-profile MagSafe Battery 00:52:27.775 --> 00:52:29.843 align:center line:79% that when attached feels great in your hand 00:52:29.877 --> 00:52:32.379 align:center line:79% and is slim enough to drop right in your pocket. 00:52:32.980 --> 00:52:37.384 align:center line:79% When using them together, iPhone Air has up to 40 hours of video playback! 00:52:37.418 --> 00:52:40.888 align:center line:79% That's enough to binge on all 40 episodes of For All Mankind, 00:52:41.155 --> 00:52:43.991 align:center line:79% making it a great accessory for long trips. 00:52:44.958 --> 00:52:48.028 align:center line:79% We also designed two custom cases for iPhone Air. 00:52:48.195 --> 00:52:53.267 align:center line:79% The first is a translucent case with a back panel that is less than 1 mm thin, 00:52:53.333 --> 00:52:57.938 align:center line:79% designed to provide great drop protection, available in Frost and Shadow. 00:52:58.605 --> 00:53:02.643 align:center line:79% The second is a lightweight bumper, made from a reinforced polycarbonate. 00:53:02.810 --> 00:53:08.015 align:center line:79% It perfectly frames iPhone Air, and is available in four matching colors. 00:53:08.849 --> 00:53:12.086 align:center line:79% Both options can be paired with the new Crossbody Strap. 00:53:12.119 --> 00:53:16.323 align:center line:79% It’s lined with thin, flexible magnets, designed to hold the straps together 00:53:16.323 --> 00:53:18.859 align:center line:81% and allow you to easily adjust the length. 00:53:18.892 --> 00:53:22.062 align:center line:79% So that’s the incredibly advanced iPhone Air. 00:53:22.229 --> 00:53:25.632 align:center line:79% Our thinnest iPhone ever, with pro performance inside. 00:53:26.100 --> 00:53:30.571 align:center line:79% Incredible durability, amazing camera systems on both front and back, 00:53:30.604 --> 00:53:32.639 align:center line:81% and our latest Apple-designed chips 00:53:32.906 --> 00:53:37.277 align:center line:79% built for efficiency to deliver fantastic all-day battery life. 00:53:37.845 --> 00:53:41.415 align:center line:79% All this in a new design that frankly seems impossible, 00:53:41.448 --> 00:53:43.684 align:center line:79% and we can’t wait for you to experience it. 00:53:43.684 --> 00:53:45.052 align:center line:81% Now, back to Tim. 00:53:47.955 --> 00:53:51.592 align:center line:81% iPhone Air is a total game changer. 00:53:51.792 --> 00:53:54.962 align:center line:79% It’s designed for customers who want pro performance 00:53:54.995 --> 00:53:57.965 align:center line:81% in an unbelievably thin and light design. 00:53:58.432 --> 00:54:02.703 align:center line:79% And with iPhone Air in the lineup, we were able to take our two Pro models 00:54:02.736 --> 00:54:06.774 align:center line:79% to an entirely new level of performance and capabilities. 00:54:07.474 --> 00:54:13.280 align:center line:79% So our goal was simple - to build the most Pro iPhone yet, by a lot. 00:54:13.881 --> 00:54:17.584 align:center line:79% We started from scratch and rebuilt it from the inside out. 00:54:18.152 --> 00:54:20.954 align:center line:81% Introducing iPhone 17 Pro. 00:54:26.293 --> 00:54:29.062 align:center line:81% We set out to redefine the Pro, 00:54:29.630 --> 00:54:33.500 align:center line:79% driven by performance, durability, and capability. 00:54:34.501 --> 00:54:38.405 align:center line:79% So, we started again. From solid aluminum. 00:54:39.239 --> 00:54:43.210 align:center line:79% With a custom extrusion that’s heated and forged, 00:54:43.343 --> 00:54:48.415 align:center line:79% then precision machined in thousands of finer and finer passes. 00:54:51.752 --> 00:54:54.555 align:center line:79% Travelling through successive anodizing baths, 00:54:54.555 --> 00:54:58.358 align:center line:79% we built the colorful and durable oxide outer layer 00:55:00.794 --> 00:55:04.198 align:center line:81% to create our first iPhone unibody. 00:55:04.798 --> 00:55:08.969 align:center line:79% A light, thermally efficient and rigid enclosure. 00:55:14.508 --> 00:55:18.879 align:center line:79% Designed for the biggest battery in any iPhone. 00:55:21.381 --> 00:55:23.450 align:center line:81% The full-width camera plateau 00:55:23.684 --> 00:55:25.786 align:center line:81% elegantly integrates the antenna 00:55:25.819 --> 00:55:29.056 align:center line:81% and encases a new Pro camera system 00:55:29.056 --> 00:55:32.092 align:center line:81% with breathtaking range and resolution. 00:55:32.593 --> 00:55:34.828 align:center line:81% Core to the unmatched performance 00:55:34.862 --> 00:55:38.298 align:center line:81% is the most powerful chip made for iPhone. 00:55:39.233 --> 00:55:41.668 align:center line:81% But this much power generates heat, 00:55:41.869 --> 00:55:44.905 align:center line:79% so we designed a completely new thermal system 00:55:44.938 --> 00:55:46.840 align:center line:81% to dissipate heat rapidly 00:55:46.940 --> 00:55:49.042 align:center line:81% throughout the aluminum unibody. 00:55:50.410 --> 00:55:54.181 align:center line:79% Ceramic Shield, our thoughest glass ceramic formulation, 00:55:54.214 --> 00:55:57.284 align:center line:79% now protects the back as well as the front 00:55:58.385 --> 00:56:01.488 align:center line:79% designed to resist whatever life throws at it. 00:56:19.673 --> 00:56:22.009 align:center line:81% The new definition of Pro. 00:56:23.377 --> 00:56:25.646 align:center line:81% iPhone 17 Pro. 00:56:29.750 --> 00:56:34.488 align:center line:79% iPhone 17 Pro is by far the most advanced iPhone ever, 00:56:34.521 --> 00:56:38.825 align:center line:79% featuring a striking new design and powerful capabilities. 00:56:39.159 --> 00:56:41.595 align:center line:81% To tell you more, here’s Joz. 00:56:41.929 --> 00:56:45.499 align:center line:81% 00:57:07.521 --> 00:57:12.159 align:center line:79% The iPhone 17 Pro design is more than just a fresh, bold new look. 00:57:12.225 --> 00:57:15.595 align:center line:79% It also delivers a dramatic leap in performance that makes this 00:57:15.629 --> 00:57:18.699 align:center line:81% the most powerful iPhone ever, by far. 00:57:19.399 --> 00:57:22.836 align:center line:79% And it starts with an entirely new approach to thermal management, 00:57:22.869 --> 00:57:25.272 align:center line:81% which is critical to system performance. 00:57:25.372 --> 00:57:28.642 align:center line:79% We meticulously manage power and surface temperature 00:57:28.675 --> 00:57:30.844 align:center line:81% to make sure iPhone 17 Pro 00:57:30.844 --> 00:57:34.982 align:center line:79% and iPhone 17 Pro Max always deliver exceptional performance, 00:57:35.015 --> 00:57:36.984 align:center line:81% while remaining comfortable to hold. 00:57:37.317 --> 00:57:41.655 align:center line:79% At the heart of the new thermal management system is an Apple-designed vapor chamber. 00:57:41.922 --> 00:57:44.858 align:center line:79% De-ionized water is sealed inside the vapor chamber, 00:57:45.425 --> 00:57:48.562 align:center line:79% which is laser-welded into the aluminum chassis. 00:57:49.096 --> 00:57:52.032 align:center line:79% This efficiently moves heat away from the components, 00:57:53.500 --> 00:57:56.069 align:center line:81% allowing for higher sustained performance. 00:57:57.704 --> 00:58:01.074 align:center line:79% The vapor chamber directs heat strategically through the system, 00:58:01.208 --> 00:58:06.179 align:center line:79% where it is efficiently dissipated and released by the forged aluminum unibody. 00:58:06.313 --> 00:58:10.250 align:center line:79% We used an Apple-designed aerospace-grade aluminum alloy 00:58:10.283 --> 00:58:14.254 align:center line:79% for its superior thermal conductivity, which is 20 times greater 00:58:14.287 --> 00:58:16.390 align:center line:81% than the titanium we previously used. 00:58:16.423 --> 00:58:19.760 align:center line:79% This proprietary alloy is also significantly lighter. 00:58:19.760 --> 00:58:23.864 align:center line:79% As a result, it was the perfect choice for achieving this new design 00:58:23.897 --> 00:58:26.566 align:center line:79% while delivering outstanding thermal performance 00:58:26.566 --> 00:58:29.770 align:center line:79% in a product that remains comfortable to hold and use. 00:58:30.070 --> 00:58:34.941 align:center line:79% And, the aluminum is anodized in three stunning finishes, a Refined Silver, 00:58:35.942 --> 00:58:37.644 align:center line:81% an elegant Deep Blue, 00:58:37.811 --> 00:58:40.747 align:center line:79% and the bold and eye-catching Cosmic Orange. 00:58:42.282 --> 00:58:47.354 align:center line:79% A key element of the design is the forged plateau, which efficiently dissipates heat 00:58:47.387 --> 00:58:51.992 align:center line:79% and creates extra space for components, making room for a larger battery. 00:58:53.560 --> 00:58:56.963 align:center line:79% And by integrating the antennas around the perimeter of the plateau, 00:58:56.997 --> 00:59:00.967 align:center line:79% it helped create the highest-performing antenna system ever in an iPhone. 00:59:01.201 --> 00:59:05.372 align:center line:79% So, every aspect of this design is engineered to maximize performance 00:59:05.405 --> 00:59:09.843 align:center line:79% and unlock the full potential of the extraordinary A19 Pro. 00:59:10.811 --> 00:59:16.316 align:center line:79% It features a powerful 6-core CPU, and a high-performance 6-core GPU, 00:59:16.850 --> 00:59:20.420 align:center line:79% with a Neural Accelerator built into each GPU core. 00:59:20.887 --> 00:59:25.025 align:center line:79% It also features a larger cache than A18 Pro and even more memory. 00:59:25.325 --> 00:59:29.029 align:center line:79% When A19 Pro is paired with our best-ever thermal design, 00:59:29.029 --> 00:59:31.531 align:center line:81% iPhone 17 Pro is able to deliver up to 00:59:31.565 --> 00:59:36.770 align:center line:79% a whopping 40% better sustained performance than iPhone 16 Pro, 00:59:36.903 --> 00:59:41.808 align:center line:79% making it ideal for intensive tasks like gaming, photo and video editing, 00:59:41.808 --> 00:59:44.144 align:center line:79% using the latest Apple Intelligence features, 00:59:44.144 --> 00:59:46.613 align:center line:81% and running local large language models. 00:59:47.114 --> 00:59:50.383 align:center line:79% So you can play visually demanding games like Arknights: Endfield 00:59:50.417 --> 00:59:55.822 align:center line:79% with hardware-accelerated ray tracing at higher frame rates, hour after hour. 00:59:57.124 --> 01:00:00.827 align:center line:79% This new design not only delivers exceptional performance but also builds 01:00:00.861 --> 01:00:03.730 align:center line:81% upon iPhone’s industry-leading durability. 01:00:04.731 --> 01:00:09.069 align:center line:79% The glass on the back is even better protected by the aluminum unibody design. 01:00:09.069 --> 01:00:11.505 align:center line:81% In fact, it is no longer glass at all. 01:00:11.605 --> 01:00:15.442 align:center line:79% Like iPhone Air, we’re now using Ceramic Shield for the back. 01:00:16.109 --> 01:00:18.445 align:center line:81% This provides exceptional strength. 01:00:18.645 --> 01:00:22.182 align:center line:79% The Ceramic Shield back is four times more resistant to cracks 01:00:22.182 --> 01:00:23.750 align:center line:81% than our previous back glass, 01:00:23.783 --> 01:00:27.354 align:center line:79% and in a thinner profile, creating more room for the battery. 01:00:27.387 --> 01:00:29.322 align:center line:81% On the front, the gorgeous display is 01:00:29.356 --> 01:00:32.259 align:center line:79% protected by the incredible new Ceramic Shield 2, 01:00:32.459 --> 01:00:35.195 align:center line:79% providing industry-leading protection with three times better 01:00:35.228 --> 01:00:37.664 align:center line:79% scratch resistance than the previous generation. 01:00:37.731 --> 01:00:42.736 align:center line:79% And the new seven-layer anti-reflective coating reduces glare and distractions, 01:00:42.769 --> 01:00:45.639 align:center line:79% making the display more readable in bright lighting conditions, 01:00:45.672 --> 01:00:47.807 align:center line:81% both indoors and outdoors. 01:00:47.807 --> 01:00:49.876 align:center line:79% All of these design decisions made it possible 01:00:49.910 --> 01:00:51.745 align:center line:81% to grow the battery significantly, 01:00:51.912 --> 01:00:55.882 align:center line:79% resulting in the iPhone 17 Pro Max achieving the best battery life 01:00:55.949 --> 01:00:57.417 align:center line:81% ever in an iPhone. 01:00:58.084 --> 01:01:01.888 align:center line:79% For our eSIM-only models, we took advantage of the space formerly occupied 01:01:01.922 --> 01:01:05.258 align:center line:79% by the physical SIM to grow the battery even more 01:01:05.392 --> 01:01:09.129 align:center line:79% to provide an additional two hours of video playback per charge, 01:01:09.162 --> 01:01:12.966 align:center line:79% enabling up to an astonishing 39 hours of video playback. 01:01:13.700 --> 01:01:16.269 align:center line:79% Next, let’s talk about the Pro camera system, 01:01:16.336 --> 01:01:20.740 align:center line:79% which combines incredible hardware with advanced computational photography 01:01:20.840 --> 01:01:23.310 align:center line:81% to capture beautiful photos and videos. 01:01:23.743 --> 01:01:27.814 align:center line:79% The iPhone 17 Pro camera system gets even more powerful and versatile. 01:01:27.914 --> 01:01:29.616 align:center line:81% To tell you about it, here’s Patrick. 01:01:29.616 --> 01:01:33.119 align:center line:81% 01:01:43.563 --> 01:01:47.367 align:center line:79% iPhone 17 Pro and iPhone 17 Pro Max 01:01:47.400 --> 01:01:50.337 align:center line:79% feature the best camera system we’ve ever made, 01:01:50.470 --> 01:01:53.974 align:center line:79% with high-resolution sensors on each camera! 01:01:54.107 --> 01:01:58.144 align:center line:79% On the front, we have the 18MP Center Stage camera, 01:01:58.178 --> 01:02:00.847 align:center line:81% our innovative new front camera system. 01:02:00.880 --> 01:02:04.951 align:center line:79% The wider field of view and higher resolution are particularly useful 01:02:04.951 --> 01:02:07.721 align:center line:79% when recording yourself speaking directly to camera, 01:02:07.754 --> 01:02:11.091 align:center line:79% making our Pro models the absolute best choice 01:02:11.124 --> 01:02:12.626 align:center line:81% for content creators. 01:02:13.026 --> 01:02:18.331 align:center line:79% On the rear, all three cameras are 48MP for the very first time. 01:02:18.798 --> 01:02:24.070 align:center line:79% And not only are the sensors 48MP, but all three are Fusion cameras. 01:02:24.638 --> 01:02:28.208 align:center line:79% We have updated the imaging pipelines for better resolving power. 01:02:28.275 --> 01:02:33.246 align:center line:79% That means you’ll get more detailed images at every zoom range and light level. 01:02:33.747 --> 01:02:38.118 align:center line:79% The extended plateau on iPhone 17 Pro is also designed to house 01:02:38.118 --> 01:02:42.055 align:center line:81% an all-new 48MP Fusion Telephoto camera. 01:02:42.188 --> 01:02:49.129 align:center line:79% It offers a 4x zoom at 100 mm, and a far-reaching 8x zoom at 200 mm, 01:02:49.229 --> 01:02:52.532 align:center line:81% our longest optical-quality zoom ever! 01:02:52.966 --> 01:02:57.904 align:center line:79% iPhone 17 Pro has our next generation tetraprism telephoto, 01:02:57.937 --> 01:03:03.076 align:center line:79% with an improved 3D sensor shift image stabilization system. 01:03:03.310 --> 01:03:08.281 align:center line:79% This was necessary because it features a sensor that is 56% larger 01:03:08.315 --> 01:03:10.317 align:center line:81% than the previous generation, 01:03:10.417 --> 01:03:13.019 align:center line:81% which improves sharpness in bright light, 01:03:13.053 --> 01:03:16.556 align:center line:79% and provides better detail across all light levels. 01:03:16.990 --> 01:03:22.162 align:center line:79% The new telephoto camera provides a longer reach and gives more creative choice. 01:03:22.329 --> 01:03:26.733 align:center line:79% The 4x at 100 mm is a classic lens for portraiture, 01:03:26.966 --> 01:03:31.037 align:center line:79% providing a flattering perspective, and new options for framing. 01:03:31.171 --> 01:03:36.042 align:center line:79% It’s perfect for nature photography, freezing motion, 01:03:36.576 --> 01:03:38.912 align:center line:81% and capturing stunning detail. 01:03:39.813 --> 01:03:44.684 align:center line:79% With the additional 8x 200 mm lens, we can get closer still, 01:03:44.751 --> 01:03:46.319 align:center line:81% with a beatiful depth of field. 01:03:46.353 --> 01:03:52.726 align:center line:79% And, like the 2x Telephoto, the 8x also utilizes the updated Photonic Engine, 01:03:52.826 --> 01:03:57.697 align:center line:79% which integrates machine learning into even more parts of the image pipeline. 01:03:57.831 --> 01:04:00.467 align:center line:79% We apply deep learning models for demosaicing, 01:04:00.500 --> 01:04:03.303 align:center line:79% which constructs the image from the raw output 01:04:03.336 --> 01:04:06.339 align:center line:79% using the quad-pixels in the imaging sensors. 01:04:06.506 --> 01:04:09.676 align:center line:79% This preserves natural detail, reduces noise, 01:04:09.709 --> 01:04:15.014 align:center line:79% and results in significantly improved color accuracy, especially in low light. 01:04:15.615 --> 01:04:19.586 align:center line:79% And now, the digital zoom is up to 40x for photos! 01:04:19.919 --> 01:04:23.990 align:center line:79% With the new 48MP Fusion Telephoto camera system, 01:04:24.557 --> 01:04:30.764 align:center line:79% iPhone 17 Pro has the equivalent of eight Pro lenses in your pocket! 01:04:31.965 --> 01:04:37.404 align:center line:79% We put iPhone 17 Pro in the hands of some world-class photographers. 01:04:37.637 --> 01:04:41.307 align:center line:79% Let’s take a look at some of the fantastic images they captured. 01:04:42.642 --> 01:04:46.312 align:center line:79% 01:05:08.401 --> 01:05:10.937 align:center line:81% Those photos are absolutely beautiful! 01:05:11.404 --> 01:05:13.273 align:center line:81% Now, let’s talk about video. 01:05:13.640 --> 01:05:17.177 align:center line:79% Our Pro models already lead the way in smartphone video. 01:05:17.277 --> 01:05:20.914 align:center line:79% To match our quality, format support, and seamless integration 01:05:20.947 --> 01:05:25.118 align:center line:79% in professional workflows, you’d have to look to dedicated pro camera systems. 01:05:25.385 --> 01:05:27.654 align:center line:81% No other smartphone comes close. 01:05:27.854 --> 01:05:31.191 align:center line:79% We're even filming this event with iPhone 17 Pro. 01:05:31.224 --> 01:05:32.425 align:center line:81% How cool is that? 01:05:32.826 --> 01:05:35.662 align:center line:79% Amazing Pro features like Dolby Vision HDR, 01:05:35.695 --> 01:05:38.264 align:center line:81% 4K120, ProRes Log, 01:05:38.298 --> 01:05:41.568 align:center line:79% and support for ACES have been loved by filmmakers, 01:05:41.601 --> 01:05:45.104 align:center line:79% who also love how iPhone allows them to be closer to their subjects, 01:05:45.104 --> 01:05:48.007 align:center line:79% more intimate, more nimble, and more flexible. 01:05:48.174 --> 01:05:51.978 align:center line:79% This year, we’re bringing some of our most requested Pro video features, 01:05:52.011 --> 01:05:54.747 align:center line:79% allowing iPhone to integrate even more seamlessly 01:05:54.781 --> 01:05:57.851 align:center line:79% into the largest, and smallest, of productions. 01:05:57.884 --> 01:06:01.054 align:center line:79% We’re adding support for ProRes RAW capture, 01:06:01.554 --> 01:06:04.724 align:center line:79% which is the industry-leading Apple-developed video codec 01:06:04.757 --> 01:06:08.328 align:center line:79% that records all of the information captured by the camera’s sensor 01:06:08.328 --> 01:06:11.564 align:center line:79% to provide unparalleled flexibility in post-production. 01:06:11.631 --> 01:06:14.367 align:center line:81% It is ideal for high dynamic range video, 01:06:14.400 --> 01:06:15.935 align:center line:81% and since we introduced it, 01:06:15.969 --> 01:06:18.938 align:center line:79% it has become the industry standard for productions requiring 01:06:18.938 --> 01:06:22.008 align:center line:81% the highest level of control and quality. 01:06:22.542 --> 01:06:25.445 align:center line:79% ProRes RAW capture is supported by Final Cut Camera 01:06:25.478 --> 01:06:29.215 align:center line:79% and Blackmagic Camera, and APIs are available for other developers. 01:06:29.682 --> 01:06:31.751 align:center line:81% We’re also adding support for Genlock, 01:06:31.784 --> 01:06:34.787 align:center line:79% which enables super precise video synchronization. 01:06:34.988 --> 01:06:38.024 align:center line:79% It is particularly useful for content creators and streamers. 01:06:38.725 --> 01:06:41.928 align:center line:79% Whether using multiple cameras or onscreen graphics, 01:06:41.928 --> 01:06:45.565 align:center line:79% Genlock allows for accurate and professional-looking transitions 01:06:45.598 --> 01:06:48.801 align:center line:79% without hours of manual frame-by-frame alignment. 01:06:49.836 --> 01:06:53.873 align:center line:79% When using an array of cameras, Genlock enables advanced filmmaking tools 01:06:53.907 --> 01:06:56.910 align:center line:79% and techniques like time-splicing, or “bullet time” 01:06:56.943 --> 01:06:58.545 align:center line:81% which allows filmmakers to change 01:06:58.578 --> 01:07:01.281 align:center line:79% the audience’s perspective while freezing time. 01:07:02.181 --> 01:07:05.752 align:center line:79% Genlock is supported via the new Blackmagic Camera ProDock, 01:07:05.785 --> 01:07:08.021 align:center line:79% and we have APIs available for others as well. 01:07:08.488 --> 01:07:11.958 align:center line:79% We’re thrilled to bring these advanced filmmaking tools to iPhone, 01:07:11.958 --> 01:07:14.561 align:center line:79% making them more affordable and approachable. 01:07:14.827 --> 01:07:17.497 align:center line:81% iPhone 17 Pro truly sets a new standard. 01:07:17.897 --> 01:07:22.268 align:center line:79% And to complete the experience, we’ve also designed a range of new accessories. 01:07:22.402 --> 01:07:26.806 align:center line:79% We’re introducing our TechWoven Case, with a new, innovative material. 01:07:26.873 --> 01:07:29.742 align:center line:79% This woven textile is crafted with a technical process 01:07:29.776 --> 01:07:33.913 align:center line:79% that uses multiple yarn colors to create a sophisticated look, 01:07:33.947 --> 01:07:35.648 align:center line:81% while a protective coating provides 01:07:35.648 --> 01:07:37.984 align:center line:81% resistance to scratches and stains. 01:07:38.418 --> 01:07:43.456 align:center line:79% We also have clear cases, as well as a great selection of colors in silicone. 01:07:43.556 --> 01:07:46.893 align:center line:79% All of our cases feature a new button design that feels even better 01:07:46.926 --> 01:07:48.494 align:center line:81% and more precise than before! 01:07:48.695 --> 01:07:50.964 align:center line:79% The beautiful and functional Crossbody Strap 01:07:50.997 --> 01:07:52.532 align:center line:81% that you saw with iPhone Air 01:07:52.565 --> 01:07:57.837 align:center line:79% is designed to pair with TechWoven Cases for iPhone 17 Pro and 17 Pro Max, 01:07:58.037 --> 01:08:01.808 align:center line:79% as well as Silicone Cases for all iPhone 17 models. 01:08:02.008 --> 01:08:04.143 align:center line:81% So that’s iPhone 17 Pro! 01:08:04.243 --> 01:08:08.047 align:center line:79% By far the most powerful and versatile iPhone we’ve ever made. 01:08:08.081 --> 01:08:13.186 align:center line:79% This is a huge upgrade, featuring a stunning design and powered by A19 Pro 01:08:13.219 --> 01:08:15.355 align:center line:81% for our best performance ever. 01:08:15.488 --> 01:08:17.957 align:center line:79% It also delivers an enormous leap in battery life. 01:08:18.157 --> 01:08:22.061 align:center line:79% All 48MP Fusion cameras on the back and 8x zoom, 01:08:22.095 --> 01:08:25.264 align:center line:79% along with our innovative Center Stage camera on the front. 01:08:25.298 --> 01:08:29.302 align:center line:79% Plus, it supports the latest features in iOS 26, Apple Intelligence, 01:08:29.335 --> 01:08:30.570 align:center line:81% and so much more. 01:08:31.037 --> 01:08:33.906 align:center line:79% Let’s see the iPhone 17 Pro in action. 01:08:34.540 --> 01:08:37.910 align:center line:79% 01:08:37.944 --> 01:08:39.846 align:center line:81% 01:08:44.417 --> 01:08:46.219 align:center line:81% 01:08:46.853 --> 01:08:48.888 align:center line:81% 01:08:49.322 --> 01:08:51.924 align:center line:81% 01:08:59.932 --> 01:09:02.268 align:center line:81% 01:09:02.301 --> 01:09:04.270 align:center line:81% 01:09:07.874 --> 01:09:10.009 align:center line:81% 01:09:10.910 --> 01:09:12.412 align:center line:81% 01:09:13.379 --> 01:09:15.748 align:center line:81% 01:09:24.957 --> 01:09:27.226 align:center line:81% 01:09:35.268 --> 01:09:38.938 align:center line:79% This is, without question, our best iPhone lineup ever! 01:09:39.238 --> 01:09:43.142 align:center line:79% All of the new models will start with 256GB of storage, 01:09:43.142 --> 01:09:47.246 align:center line:79% giving you more room for your photos, videos, apps, and memories. 01:09:47.647 --> 01:09:50.216 align:center line:81% iPhone 17 starts at $799, 01:09:50.249 --> 01:09:52.051 align:center line:81% keeping the same great price. 01:09:52.485 --> 01:09:58.357 align:center line:79% iPhone Air starts at $999, and iPhone 17 Pro starts at $1099, 01:09:58.491 --> 01:10:03.229 align:center line:79% the same great price as last year’s 256GB iPhone 16 Pro. 01:10:03.463 --> 01:10:06.599 align:center line:79% And for the first time, a 2TB configuration 01:10:06.599 --> 01:10:09.535 align:center line:81% is available on iPhone 17 Pro Max. 01:10:09.902 --> 01:10:13.039 align:center line:79% We also have amazing offers, from Apple and our partners. 01:10:13.106 --> 01:10:17.643 align:center line:79% You can get up to $1100 off when you trade in an iPhone 13 Pro or newer, 01:10:17.677 --> 01:10:19.479 align:center line:81% in any condition. 01:10:19.512 --> 01:10:23.983 align:center line:79% And the iPhone lineup starts at just $599 with iPhone 16e. 01:10:24.283 --> 01:10:27.854 align:center line:79% Pre-orders for all new models start this Friday, and they will be available 01:10:27.887 --> 01:10:29.689 align:center line:81% starting September 19th. 01:10:30.623 --> 01:10:32.291 align:center line:81% And now, back to Tim. 01:10:35.261 --> 01:10:38.564 align:center line:79% These iPhone 17 Pro models are the most advanced 01:10:38.564 --> 01:10:41.234 align:center line:81% pro models we’ve ever created. 01:10:41.634 --> 01:10:46.539 align:center line:79% And this new iPhone lineup represents the biggest leap ever for iPhone! 01:10:47.073 --> 01:10:50.109 align:center line:79% The products and innovations we introduced today, 01:10:50.109 --> 01:10:53.179 align:center line:79% along with the power of Apple Intelligence, 01:10:53.212 --> 01:10:56.616 align:center line:79% will enrich people’s lives in so many ways. 01:10:56.716 --> 01:11:00.620 align:center line:79% It reflects our deep commitment to designing industry-leading products 01:11:00.653 --> 01:11:02.221 align:center line:81% and experiences. 01:11:02.855 --> 01:11:06.292 align:center line:79% Because we’ve always believed that when something is designed 01:11:06.292 --> 01:11:11.130 align:center line:79% with great care, with absolute attention to every detail, 01:11:11.130 --> 01:11:14.901 align:center line:79% every material, technology, and interaction, 01:11:15.134 --> 01:11:20.139 align:center line:79% that the result can impact our lives in powerful and profound ways. 01:11:20.439 --> 01:11:22.842 align:center line:81% And change the world for the better. 01:11:23.176 --> 01:11:26.579 align:center line:79% Thank you very much for joining us. Have a great day. 01:11:26.579 --> 01:11:30.616 align:center line:81% 01:11:36.189 --> 01:11:41.060 align:center line:10% Shot on iPhone. Edited on Mac.