WEBVTT

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<v Tim Cook>Good morning!

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<v Tim Cook>Welcome to Apple Park!

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<v Tim Cook>We have a huge day of announcements ahead of us, and it's all about iPad.

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<v Tim Cook>In fact, this is the biggest day for iPad since its introduction.

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<v Tim Cook>But first I'd like to give you a couple of quick updates.

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<v Tim Cook>In February, we shipped Apple Vision Pro.

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<v Tim Cook>This revolutionary new product is unlike anything that came before it.

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<v Tim Cook>Now that it's out in the world and people are experiencing its phenomenal capabilities, we're seeing some amazing things being done with Apple Vision Pro.

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<v Tim Cook>Porsche is building brand-new spatial experiences across the company, from reimagining track experiences to training service technicians to creating their showroom of the future.

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<v Tim Cook>Dr.

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<v Tim Cook>Tommy Korn at Sharp HealthCare is using Apple Vision Pro to improve surgical eye care through simulation, analysis, and optimization.

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<v Tim Cook>And award-winning film director Jon M.

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<v Tim Cook>Chu is using Apple Vision Pro to oversee the editing and visual effects for his upcoming film "Wicked", from the comfort of his home, on a giant theater-size screen.

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<v Tim Cook>These are just a few examples of the incredible ways Apple Vision Pro is already making an impact in our customers' lives.

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<v Tim Cook>In March, we shipped the amazing new MacBook Air.

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<v Tim Cook>With the power of M3, it puts even more performance and capability into the best thin and light laptop.

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<v Tim Cook>Our users are loving it.

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<v Tim Cook>In fact, MacBook Air is now the world's best-selling 13-inch laptop and the world's best-selling 15-inch laptop!

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<v Tim Cook>Now let's turn our attention to iPad.

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<v Tim Cook>There's no other device like it.

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<v Tim Cook>iPad is powerful, portable, and incredibly versatile.

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<v Tim Cook>In classrooms around the world, iPad is helping students and teachers bring their lessons and learning to life.

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<v Tim Cook>From architects to engineers, iPad plays a critical role in helping them get their most important work done in entirely new ways, no matter where they are.

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<v Tim Cook>For artists, designers, and musicians, it provides ways to take their ideas and creativity further than ever before.

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<v Tim Cook>And with its incredible performance, powered by Apple silicon and the world's best displays, iPad is an amazing device for playing games and enjoying entertainment.

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<v Tim Cook>It's this incredible versatility that defines iPad.

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<v Tim Cook>And today, we have some huge updates across the iPad lineup.

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<v Tim Cook>So here's John to tell you more.

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<v John Ternus>Let's kick things off with iPad Air.

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<v John Ternus>iPad Air is designed to deliver advanced features pioneered on iPad Pro, and make them available at an even more affordable price.

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<v John Ternus>That's why a wide range of users rely on it to do so many different things.

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<v John Ternus>Like college students, who use Goodnotes and Apple Pencil from the classroom to the dorm room.

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<v John Ternus>Entrepreneurs who use QuickBooks for their small business while on the go using 5G.

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<v John Ternus>Creators that rely on the performance of iPad Air and iMovie to produce engaging content.

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<v John Ternus>And all types of consumers who use it to catch up on a hit show, like "Palm Royale", or have a blast with friends in a game like "PUBG".

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<v John Ternus>The combination of a high-resolution display, the phenomenal performance of Apple silicon, and its colorful, portable design with support for amazing accessories makes iPad Air so versatile for so many.

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<v John Ternus>Well today, we're excited to give all these users even more of what they love with a new iPad Air.

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<v John Ternus>And here it is.

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<v John Ternus>For the first time ever, iPad Air comes in two sizes: a redesigned 11-inch Air, and a spectacular, all-new 13-inch Air.

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<v John Ternus>And here's Melody to tell you more.

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<v Melody Kuna>I'm thrilled to tell you all about the new iPad Air.

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<v Melody Kuna>Let's start with its brilliant Liquid Retina display.

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<v Melody Kuna>Users love the portability of the 11-inch form factor, which is perfect for tasks like jotting down notes while working on a project.

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<v Melody Kuna>Some Air users would prefer an even larger display for more room to work, learn, and play.

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<v Melody Kuna>So inspired by iPad Pro, where about half the users choose a larger screen, we created a 13-inch model of the new iPad Air as well.

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<v Melody Kuna>The 13-inch Air has 30% more screen real estate than the 11-inch Air.

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<v Melody Kuna>The larger display gives users more space to express their ideas in apps like Freeform, or to see more participants in a video call on Zoom.

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<v Melody Kuna>It also provides more space to view multiple apps using Split View in iPadOS.

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<v Melody Kuna>And both displays have the same advanced features.

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<v Melody Kuna>So all your content looks absolutely gorgeous.

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<v Melody Kuna>We've also redesigned the iPad Air to put the front-facing camera on the landscape edge.

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<v Melody Kuna>And it features Center Stage, which uses machine learning to automatically keep everyone in the field of view.

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<v Melody Kuna>So it's perfect for connecting with friends and family over FaceTime or joining a video conference while using a keyboard.

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<v Melody Kuna>The new Air features landscape stereo speakers with Spatial Audio, so it sounds great.

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<v Melody Kuna>And the 13-inch model has even better sound quality with double the bass.

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<v Melody Kuna>The new Air comes in four finishes: a new Blue and a new Purple, as well as a beautiful Starlight and Space Gray.

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<v Melody Kuna>And its durable design uses a 100% recycled aluminum enclosure.

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<v Melody Kuna>Air users also love how quickly they can get things done.

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<v Melody Kuna>So we're stepping up performance in a big way with the incredibly fast M2!

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<v Melody Kuna>M2 is a powerful chip that's improved in a number of ways over M1.

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<v Melody Kuna>It has a faster CPU, faster GPU, and much faster Neural Engine.

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<v Melody Kuna>And when combined with faster memory bandwidth, the new Air is nearly 50% faster than the previous Air with M1 for all types of productive and creative tasks.

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<v Melody Kuna>And compared to iPad Air with A14 Bionic, the new Air provides up to an enormous three times faster performance.

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<v Melody Kuna>So users can create faster than ever in Affinity Designer 2 to promote their business, and play graphically intensive games like the upcoming "Zenless Zone Zero", or the visually stunning "Assassin's Creed Mirage".

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<v Melody Kuna>With M2, the new Air is also an incredibly powerful device for AI.

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<v Melody Kuna>It's blazing fast for powerful machine learning features in iPadOS, like Visual Look Up, Subject Lift, and Live Text capture.

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<v Melody Kuna>Or for the ML Enhance tool in Photomator, which uses AI models trained on over 20 million pro images to improve your photo with a single click.

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<v Melody Kuna>We're thrilled to amp up performance with M2.

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<v Melody Kuna>Amazing accessories expand what's possible on iPad Air.

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<v Melody Kuna>The new Air works with the Magic Keyboard, with its built-in trackpad, backlit keys, and terrific floating design.

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<v Melody Kuna>And of course, it supports the amazing Apple Pencil, so users can express their creative ideas in remarkable ways.

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<v Melody Kuna>And with M2 under the hood, the new Air supports Apple Pencil hover for greater precision, letting you preview your mark before you make it.

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<v Melody Kuna>So that's the new iPad Air, now available in 11-inch and 13-inch models, powered by the incredible M2 chip, and featuring a landscape front camera and faster Wi-Fi.

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<v Melody Kuna>The new iPad Air is more powerful and versatile than ever.

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<v Melody Kuna>Now back to John.

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<v John Ternus>The new Air is awesome.

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<v John Ternus>It meets the needs of so many users in so many ways.

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<v John Ternus>And both models feature double the starting storage, which is now 128GB.

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<v John Ternus>We've also expanded the number of storage options by adding 512GB and 1TB.

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<v John Ternus>And even with all these upgrades, we're thrilled that the new 11-inch Air still starts at just $599.

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<v John Ternus>And the 13-inch Air is just $799.

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<v John Ternus>That's a remarkable value for a device with so many advanced features and capabilities.

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<v John Ternus>You can order the new Air today, and it will be available next week.

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<v John Ternus>Now let's turn our attention to the next chapter of iPad Pro.

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<v John Ternus>iPad Pro pioneers our most advanced technologies and pushes the limits of what iPad can be.

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<v John Ternus>And it empowers users to push the limits of their productivity and creativity as well.

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<v John Ternus>Users like illustrators, who use Procreate to produce their next masterpiece.

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<v John Ternus>And 3D designers using SketchUp to conceive their most ambitious projects.

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<v John Ternus>Of course, it's not just for pros.

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<v John Ternus>iPad Pro is for anyone who wants the ultimate iPad experience.

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<v John Ternus>It's the combination of the world's best displays, the extraordinary performance of our latest M-series chips, and advanced connectivity and accessories, in an ultraportable design that puts iPad Pro in a class by itself.

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<v John Ternus>Well today, we're not only going to push the limits of what you can do on iPad.

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<v John Ternus>We're going to crush them!

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<v John Ternus>This is the all-new, impossibly thin, incredibly powerful iPad Pro!

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<v John Ternus>It has a stunning new design, breakthrough new display, outrageous performance, and amazing accessories.

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<v John Ternus>Let's get started with its stunning design.

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<v John Ternus>We've always envisioned iPad as a magical sheet of glass, and with this new design, that vision is brought to life more than ever.

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<v John Ternus>The new Pro comes in two sizes: a new, super portable 11-inch model and a new, expansive 13-inch model.

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<v John Ternus>And both are unbelievably thin.

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<v John Ternus>The 11-inch Pro is 5.3 mm thin.

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<v John Ternus>And the 13-inch Pro is an incredible 5.1 mm thin.

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<v John Ternus>Compared to the previous iPad Pro, the difference is striking.

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<v John Ternus>The new iPad Pro is even thinner than the iPod nano, which makes it the thinnest Apple product ever!

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<v John Ternus>And they're both lighter as well.

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<v John Ternus>In fact, the 11-inch model is less than a pound and the 13-inch model is nearly a quarter pound lighter than its predecessor.

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<v John Ternus>iPad Pro comes in two great finishes: Silver and Space Black, both with 100% recycled aluminum enclosures.

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<v John Ternus>And it's just as strong as the previous design, despite being so much thinner.

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<v John Ternus>Just holding it in your hands is an unbelievable experience.

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<v John Ternus>Now let's talk about its breakthrough new display.

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<v John Ternus>With the new iPad Pro, we wanted to give customers an even more remarkable visual experience.

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<v John Ternus>And we did just that by bringing OLED to iPad for the very first time.

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<v John Ternus>With OLED technology, the pixels generate both the light and the color for unparalleled precision.

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<v John Ternus>However, for the expansive displays in iPad Pro, a single OLED panel doesn't generate enough brightness to deliver the XDR performance iPad Pro users expect.

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<v John Ternus>So we developed a state-of-the-art display that uses two OLED panels and combines the light from both to deliver phenomenal full-screen brightness.

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<v John Ternus>This technology is called tandem OLED and it's a breakthrough for iPad Pro.

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<v John Ternus>The new Pro can support an incredible 1000 nits of full-screen brightness for both SDR and HDR content and 1600 nits of peak HDR brightness.

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<v John Ternus>No other device of its kind delivers this level of display quality.

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<v John Ternus>And because tandem OLED technology enables sub-millisecond control over the color and luminance of each pixel, the display in the new Pro takes XDR precision to a whole new level.

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<v John Ternus>Specular highlights in photos and video appear brighter.

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<v John Ternus>Blacks are deeper and more true.

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<v John Ternus>And there's more detail in shadows and low light than ever before on iPad.

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<v John Ternus>And it's even more responsive to content in motion.

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<v John Ternus>Everything you view on this display will look amazing.

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<v John Ternus>And we're calling it the Ultra Retina XDR.

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<v John Ternus>And it's coming to both models!

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<v John Ternus>So now both sizes of iPad Pro feature our most advanced display technology.

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<v John Ternus>HDR images of the night sky with details in the shadows and pinpoint bright stars are rendered with stunning precision.

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<v John Ternus>Beautifully captured HDR photos of gorgeous landscapes look incredibly vibrant.

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<v John Ternus>And getting drawn into a movie is a truly extraordinary experience.

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<v John Ternus>It's like holding a cinema right in your hands.

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<v John Ternus>And this display not only delivers breakthrough visual quality, it's much thinner and lighter than the previous one, enabling the striking design of the new iPad Pro.

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<v John Ternus>And for Pro users working in high-end, color-managed workflows, or in the most demanding ambient lighting conditions, we're excited to bring a nano-texture glass option to iPad Pro for the very first time.

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<v John Ternus>Nano-texture glass is precisely etched at a nanometer scale, maintaining image quality and contrast while scattering ambient light for even less glare.

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<v John Ternus>With all these amazing features, the Ultra Retina XDR display is unquestionably the world's most advanced display.

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<v John Ternus>Now, let's talk about performance.

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<v John Ternus>iPad Pro has always used incredibly advanced Apple silicon.

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<v John Ternus>With M2 in the current iPad Pro, it already delivers class-leading performance.

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<v John Ternus>For the new iPad Pro, you might expect that we would use the extremely powerful M3.

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<v John Ternus>But this stunning design and breakthrough display required that we make the leap to the next generation of Apple silicon.

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<v John Ternus>And here it is.

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<v John Ternus>Introducing M4!

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<v John Ternus>That's right.

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<v John Ternus>The new Pro jumps from M2 all the way to M4 to enable its amazingly thin design and game-changing display while delivering a huge leap in performance.

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<v John Ternus>And to tell you more, here's Tim Millet.

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<v Tim Millet>M4 represents another big step forward for Apple silicon.

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<v Tim Millet>To start, M4 is built on second-generation 3 nanometer technology that's even more power efficient.

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<v Tim Millet>This was essential to deliver incredible performance in the exceptionally thin and light design of iPad Pro.

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<v Tim Millet>And M4 also features an entirely new display engine designed with pioneering technology that enables the stunning precision, color, and brightness of the Ultra Retina XDR display.

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<v Tim Millet>In addition, M4 brings phenomenal performance to the new Pro.

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<v Tim Millet>It has a powerful new CPU and builds upon the next-generation GPU architecture debuted on M3.

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<v Tim Millet>The new CPU, with up to four performance cores and now with six efficiency cores, all with next-generation ML accelerators, delivers up to 50% faster CPU performance over M2 in the previous iPad Pro.

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<v Tim Millet>The next-generation 10-core GPU architecture includes powerful features like Dynamic Caching, and brings hardware-accelerated mesh shading and ray tracing to iPad for the first time!

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<v Tim Millet>So games like "Diablo Immortal" look fantastic.

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<v Tim Millet>And pro rendering apps like Octane will flat-out fly with up to four times faster performance than M2!

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<v Tim Millet>And we've added these architecture and performance improvements while maintaining our industry-leading performance per watt.

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<v Tim Millet>M4 can deliver the same performance as M2, using just half the power!

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<v Tim Millet>That's a tremendous gain in performance per watt, and perfect for the thin and light design of the new Pro.

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<v Tim Millet>Now, when we compare it to the latest PC chip in a thin and light laptop, M4 can deliver the same performance using just a quarter of the power!

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<v Tim Millet>That's the amazing power-efficient performance lead that Apple silicon provides.

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<v Tim Millet>Another way Apple silicon leads the industry is with the Neural Engine, which the industry calls an NPU.

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<v Tim Millet>The Neural Engine is an IP-block in the chip dedicated to the acceleration of AI workloads.

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<v Tim Millet>Now, while the chip industry is just starting to add NPUs to some of their processors, we've been including our industry-leading Neural Engine in our chip for years.

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<v Tim Millet>And now with M4, we have our most powerful Neural Engine ever, capable of an astounding 38 trillion operations per second!

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<v Tim Millet>That's a breathtaking 60 times faster than our first Neural Engine in the A11 Bionic.

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<v Tim Millet>Together with next-generation ML accelerators in the CPU, a high-performance GPU, and more memory bandwidth, the Neural Engine makes M4 an outrageously powerful chip for AI.

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<v Tim Millet>It can do amazing things even faster, like easily isolate a subject from its background in 4K video with just a tap in Final Cut Pro.

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<v Tim Millet>In fact, with this level of performance, the Neural Engine in M4 is more powerful than any neural processing unit in any AI PC today!

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<v Tim Millet>So that's M4.

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<v Tim Millet>It's built with cutting-edge technology that enables the breakthrough design and stunning display of the new Pro, and delivers a giant leap in performance.

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<v Tim Millet>With M4, iPad Pro widens its lead as the most powerful device of its kind.

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<v Tim Millet>Now, back to John.

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<v John Ternus>The new iPad Pro wouldn't even be possible without M4.

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<v John Ternus>And despite its much thinner and lighter design, we've also substantially improved its thermal performance.

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<v John Ternus>By incorporating graphite sheets into the main housing and copper in the Apple logo, we've been able to improve thermal performance by nearly 20%.

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<v John Ternus>And the combination of this improved design along with M4 means the new iPad Pro is up to four times faster than the previous iPad Pro with M2 and up to an astounding 10 times faster than the original iPad Pro.

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<v John Ternus>Now, bringing iPad Pro to life is iPadOS, with a number of advanced features that empower pros to do even more on iPad.

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<v John Ternus>With Reference Mode, iPadOS can precisely match color requirements for tasks like color grading, where accurate and consistent image quality are extremely critical.

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<v John Ternus>And Stage Manager support for multiple overlapping windows and external displays allows advanced users to work with more apps at once.

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<v John Ternus>iPadOS also has advanced frameworks like Core ML that make it easy for developers to tap into the Neural Engine to deliver powerful AI features, right on device.

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<v John Ternus>And users can find thousands of these powerful apps on the App Store.

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<v John Ternus>Pro apps unleash the incredible capabilities of iPad Pro.

00:22:35.654 --> 00:22:40.354
<v John Ternus>Apps like Shapr3D enable users to design in CAD with Apple Pencil.

00:22:41.054 --> 00:22:44.754
<v John Ternus>Or ZBrush, which brings game-changing 3D modeling and sculpting.

00:22:45.914 --> 00:22:50.254
<v John Ternus>Our own pro apps for iPad unleash the remarkable capabilities of iPad Pro as well.

00:22:51.134 --> 00:22:57.754
<v John Ternus>Final Cut Pro and Logic Pro launched on iPad last year and have given artists the ability to create in completely new ways.

00:22:58.634 --> 00:23:02.734
<v John Ternus>And now, only a year later, both apps are getting huge updates.

00:23:03.874 --> 00:23:07.034
<v John Ternus>Introducing Final Cut Pro and Logic Pro 2!

00:23:07.534 --> 00:23:09.074
<v John Ternus>To tell you more, here's Will.

00:23:17.718 --> 00:23:31.198
<v Will Hui>Final Cut Pro and Logic Pro for iPad were redesigned from the ground up for touch, so seasoned Mac users extending their workflows and next-generation iPad creators can get even closer to their content.

00:23:32.018 --> 00:23:37.178
<v Will Hui>And today we're unveiling amazing updates that take creativity to the next level.

00:23:37.678 --> 00:23:45.098
<v Will Hui>Let's start with Final Cut Pro, which lets you record, edit, finish, and share professional videos, all on iPad.

00:23:46.218 --> 00:23:54.218
<v Will Hui>With the new iPad Pro and M4, it absolutely screams, with final rendering up to two times faster than M1!

00:23:54.998 --> 00:24:01.598
<v Will Hui>The latest version introduces an incredible new feature to speed up your shoot called Live Multicam.

00:24:02.578 --> 00:24:08.578
<v Will Hui>It transforms your iPad into a multicam production studio and puts you in the director's chair.

00:24:09.258 --> 00:24:16.058
<v Will Hui>Live Multicam enables filmmakers to connect and preview up to four cameras all at once, all in one place.

00:24:16.758 --> 00:24:23.558
<v Will Hui>Creators can remotely direct each video angle and dial in exposure, white balance, focus, and more.

00:24:24.358 --> 00:24:29.918
<v Will Hui>To support Live Multicam, we created an entirely new app for iPhone and iPad.

00:24:30.458 --> 00:24:32.538
<v Will Hui>And we call it Final Cut Camera.

00:24:33.558 --> 00:24:49.038
<v Will Hui>Final Cut Camera allows users to easily connect multiple iPhones or iPads to capture additional angles during a Live Multicam shoot or record professional videos with precise manual controls as a free standalone app.

00:24:49.738 --> 00:24:57.938
<v Will Hui>Final Cut Pro automatically transfers and syncs each Live Multicam angle so you can seamlessly move from production to editing!

00:24:58.718 --> 00:25:09.238
<v Will Hui>New external project support now offers creators the flexibility of editing projects directly off a drive, leveraging the fast Thunderbolt connection of iPad Pro.

00:25:10.438 --> 00:25:18.738
<v Will Hui>Editing and finishing is incredible with M4, with support for up to four times more streams of ProRes RAW than M1.

00:25:19.398 --> 00:25:24.978
<v Will Hui>Color grade, apply multiple effects, and render graphically intense timelines even faster.

00:25:25.418 --> 00:25:28.478
<v Will Hui>Your HDR content has never looked better!

00:25:29.458 --> 00:25:37.838
<v Will Hui>Final Cut Pro 2 transforms iPad Pro into a more powerful production studio and opens up entirely new video workflows.

00:25:44.718 --> 00:25:48.370
<v Will Hui>Logic Pro for iPad turns things up for music producers.

00:25:49.010 --> 00:25:58.070
<v Will Hui>Designed for everyone from emerging to established artists, Logic Pro for iPad has delivered the entire studio experience with the simplicity of touch.

00:25:59.230 --> 00:26:03.030
<v Will Hui>Logic Pro 2 is so exciting and it's smarter than ever.

00:26:03.650 --> 00:26:09.750
<v Will Hui>Today, artists find the Drummer feature in Logic fantastic for adding drum performances to any song.

00:26:10.650 --> 00:26:15.450
<v Will Hui>Now Drummer is getting some new bandmates in a feature we call Session Players.

00:26:16.030 --> 00:26:21.810
<v Will Hui>We're introducing an all-new Bass and Keyboard Player, and like Drummer, they're built using AI.

00:26:22.350 --> 00:26:25.570
<v Will Hui>Simple controls let you dial in the perfect performance.

00:26:26.650 --> 00:26:28.250
<v Will Hui>Next, let's talk about effects.

00:26:29.170 --> 00:26:37.510
<v Will Hui>While ChromaVerb simulates beautiful acoustics, producers today rely on hardware to infuse digital recordings with analog warmth.

00:26:38.330 --> 00:26:43.690
<v Will Hui>Now, we're packing all of that into Logic Pro with a new plug-in we call ChromaGlow.

00:26:44.230 --> 00:26:47.990
<v Will Hui>We used machine learning to model that sound in amazing detail.

00:26:48.410 --> 00:26:56.190
<v Will Hui>And with the power of M4, iPad Pro users can leverage it across many tracks, just like a world-class recording studio.

00:26:57.490 --> 00:26:59.630
<v Will Hui>Finally, let's talk remixing.

00:27:00.590 --> 00:27:09.610
<v Will Hui>When a producer wants to sample just drums or only vocals, but doesn't have the original tracks or stems, Logic Pro provides a great solution.

00:27:10.230 --> 00:27:11.890
<v Will Hui>We call it Stem Splitter.

00:27:12.550 --> 00:27:20.590
<v Will Hui>It takes any recording and quickly extracts four distinct parts for voice, bass, drums, and other instruments.

00:27:21.210 --> 00:27:28.550
<v Will Hui>And with the power of M4 it all happens on device, super fast, so you can get on with remixing your song.

00:27:29.490 --> 00:27:33.850
<v Will Hui>So that's Logic Pro 2, faster and more intelligent than ever.

00:27:34.690 --> 00:27:35.550
<v Will Hui>Back to you, John.

00:27:43.627 --> 00:27:53.207
<v John Ternus>Another feature of iPad Pro that makes apps so powerful are great cameras and microphones, which enable users to shoot, edit, and share all on one device.

00:27:54.047 --> 00:28:05.307
<v John Ternus>When creating a project in Final Cut Pro, users can capture detailed 4K ProRes video using the 12MP back camera and rich audio from four studio-quality mics.

00:28:06.407 --> 00:28:12.047
<v John Ternus>iPad Pro also includes the LiDAR Scanner, which makes AR experiences faster and more stable.

00:28:13.267 --> 00:28:18.227
<v John Ternus>And a new adaptive True Tone flash that makes document scanning on the new Pro better than ever.

00:28:19.167 --> 00:28:24.987
<v John Ternus>We've all had the experience of trying to scan a document in certain lighting conditions where it's hard to avoid casting a shadow.

00:28:25.827 --> 00:28:27.587
<v John Ternus>The new Pro solves this problem.

00:28:28.027 --> 00:28:31.647
<v John Ternus>It uses AI to automatically detect documents like forms and receipts.

00:28:32.047 --> 00:28:36.687
<v John Ternus>If shadows are in the way, it instantly takes multiple photos with the new, adaptive flash.

00:28:37.387 --> 00:28:41.287
<v John Ternus>The frames are stitched together and the result is a dramatically better scan.

00:28:41.907 --> 00:28:48.567
<v John Ternus>And because this feature is built into iPadOS, it comes to the Camera app, Files, Notes, and third-party apps, too.

00:28:49.767 --> 00:28:52.627
<v John Ternus>Finally, we have big news for the front-facing camera.

00:28:53.287 --> 00:28:59.047
<v John Ternus>The 12MP Ultra Wide camera moves from the portrait to the landscape edge, just like iPad Air.

00:28:59.867 --> 00:29:06.087
<v John Ternus>This is also the new home for Face ID, and a completely new charging and pairing system for Apple Pencil.

00:29:06.887 --> 00:29:13.187
<v John Ternus>The amazing accessories that work with iPad Pro make it even more versatile, and we have exciting news here, too.

00:29:14.287 --> 00:29:21.027
<v John Ternus>To complement the incredible thin and light design of the new iPad Pro, we're introducing an all-new Magic Keyboard.

00:29:21.927 --> 00:29:24.887
<v John Ternus>This is the new Magic Keyboard for iPad Pro.

00:29:25.347 --> 00:29:29.287
<v John Ternus>It's been completely redesigned to be much thinner, and even lighter.

00:29:29.867 --> 00:29:33.107
<v John Ternus>Opening it reveals the magic floating design that users love.

00:29:33.587 --> 00:29:36.347
<v John Ternus>It comes in two colors that perfectly match the new Pro.

00:29:37.027 --> 00:29:39.287
<v John Ternus>And it's loaded with great new features.

00:29:40.007 --> 00:29:45.867
<v John Ternus>First, it now includes a function row for quick access to convenient controls like screen brightness.

00:29:46.767 --> 00:29:53.227
<v John Ternus>It also has a gorgeous aluminum palm rest and a larger trackpad that's even more responsive with haptic feedback.

00:29:53.787 --> 00:29:56.647
<v John Ternus>So the entire experience feels just like using a MacBook.

00:29:57.547 --> 00:30:01.987
<v John Ternus>The incredible new Magic Keyboard makes the new Pro more portable and versatile than ever.

00:30:03.887 --> 00:30:08.287
<v John Ternus>Now let's talk about the most beloved accessory for iPad Pro.

00:30:08.687 --> 00:30:10.627
<v John Ternus>And that's Apple Pencil.

00:30:11.487 --> 00:30:16.687
<v John Ternus>Apple Pencil has been a game-changer for users to express their ideas and creativity.

00:30:17.447 --> 00:30:21.467
<v John Ternus>It's loaded with all these advanced features that are simply a joy to use.

00:30:22.287 --> 00:30:25.907
<v John Ternus>Today, we're introducing an entirely new Apple Pencil.

00:30:26.247 --> 00:30:26.867
<v John Ternus>And here it is!

00:30:49.990 --> 00:30:52.150
<v John Ternus>Introducing, Apple Pencil Pro.

00:30:52.730 --> 00:30:55.530
<v John Ternus>It takes the Pencil experience to a whole new level.

00:30:56.010 --> 00:30:57.690
<v John Ternus>And to tell you more, here's Leslie.

00:31:11.702 --> 00:31:17.382
<v Leslie Ikemoto>Today, we're giving all those users who love Apple Pencil even more magical capabilities.

00:31:17.982 --> 00:31:23.382
<v Leslie Ikemoto>To start we added a new sensor in the barrel of the Pencil to enable new interactions.

00:31:23.922 --> 00:31:28.462
<v Leslie Ikemoto>So now, for example, you can just squeeze it to bring up a new tool palette.

00:31:29.222 --> 00:31:34.882
<v Leslie Ikemoto>And when you squeeze the Pencil, a haptic engine delivers precise feedback that you can feel.

00:31:35.602 --> 00:31:44.802
<v Leslie Ikemoto>A gyroscope allows you to roll the Pencil for precise control of the tool you're using, like changing the orientation of a shaped pen or brush.

00:31:45.802 --> 00:31:51.942
<v Leslie Ikemoto>If you ever lose Apple Pencil Pro, you can easily locate it since it now supports Find My.

00:31:53.382 --> 00:31:59.222
<v Leslie Ikemoto>And of course, it pairs, charges, and stores magnetically on the side of iPad Pro.

00:31:59.842 --> 00:32:06.422
<v Leslie Ikemoto>With all these new features, Apple Pencil Pro allows you to bring your ideas to life like never before.

00:32:07.662 --> 00:32:11.482
<v Leslie Ikemoto>And developers can also create their own custom interactions.

00:32:12.242 --> 00:32:19.942
<v Leslie Ikemoto>Here's James Cuda, the CEO of Procreate, to show you some of the amazing things they're doing with Apple Pencil Pro.

00:32:25.322 --> 00:32:27.702
<v James Cuda>We believe art is for everyone.

00:32:28.602 --> 00:32:31.562
<v James Cuda>The desire to create is part of what makes us human.

00:32:32.682 --> 00:32:38.642
<v James Cuda>The day the iPad was announced, we founded Procreate, because we could see its incredible potential for creativity.

00:32:39.362 --> 00:32:41.442
<v James Cuda>Apple Pencil was a breakthrough for artists.

00:32:41.762 --> 00:32:47.382
<v James Cuda>And now Apple Pencil Pro completely transforms the painting experience in Procreate.

00:32:48.162 --> 00:32:52.062
<v James Cuda>With barrel roll, we can create brushes that respond in entirely new ways.

00:32:52.922 --> 00:32:58.262
<v James Cuda>Artists can roll to automatically change size, introduce color, and much more.

00:32:58.942 --> 00:33:02.842
<v James Cuda>With Apple Pencil squeeze, you can target actions without even touching the screen.

00:33:03.322 --> 00:33:07.342
<v James Cuda>You can activate shortcuts with all your favorite brushes and tools.

00:33:08.382 --> 00:33:17.482
<v James Cuda>Or you can hover over your canvas and simply squeeze to select the layer that you wish to work on, speeding up navigation on even the most complex projects.

00:33:18.482 --> 00:33:27.022
<v James Cuda>And when you're moving or transforming objects on your canvas, haptic feedback gives you the confidence that your objects are snapped perfectly into alignment.

00:33:28.022 --> 00:33:38.022
<v James Cuda>These new devices are amazing for drawing and painting in Procreate, and we can really take advantage of all that precision and performance when we're ready to animate in Procreate Dreams.

00:33:38.642 --> 00:33:41.802
<v James Cuda>In Procreate Dreams, we've taken barrel roll even further.

00:33:42.482 --> 00:33:47.422
<v James Cuda>With Performing, you can create animations by recording your actions while the movie plays.

00:33:48.242 --> 00:33:54.522
<v James Cuda>Now, you can move and rotate your object at the same time and really stay in the moment.

00:33:55.322 --> 00:34:06.302
<v James Cuda>And thanks to all the power of M4, we're able to introduce new, computationally intense effects, like Lens Blur, for creating realistic bokeh, and camera focus animations.

00:34:07.342 --> 00:34:14.722
<v James Cuda>On this new iPad Pro, we're seeing a 50% improvement in performance, unlocking capability that was just not possible before.

00:34:15.222 --> 00:34:19.062
<v James Cuda>Hundreds of tracks and all of your changes happening in real time.

00:34:20.842 --> 00:34:28.842
<v James Cuda>Incredible advancements like these inspire us to continue to build tools that amplify the creativity within all of us.

00:34:29.982 --> 00:34:30.722
<v James Cuda>Back to Leslie.

00:34:33.062 --> 00:34:41.822
<v Leslie Ikemoto>The new version of Procreate looks amazing, and we can't wait to see all the other apps that will take advantage of these powerful new capabilities.

00:34:42.782 --> 00:34:45.422
<v Leslie Ikemoto>So that's the new Apple Pencil Pro.

00:34:45.822 --> 00:34:51.822
<v Leslie Ikemoto>With its incredible new features, it begins a whole new era of creativity on iPad.

00:34:52.682 --> 00:34:54.182
<v Leslie Ikemoto>Now, back to John.

00:34:56.122 --> 00:35:00.082
<v John Ternus>The new features in Apple Pencil Pro are simply revolutionary.

00:35:00.822 --> 00:35:09.142
<v John Ternus>And we're also excited that Apple Pencil Pro works with the new iPad Air as well, giving Air users yet another pro feature to push their creativity.

00:35:09.902 --> 00:35:13.202
<v John Ternus>That means Air and Pro users have two Pencil models to choose from.

00:35:14.042 --> 00:35:15.802
<v John Ternus>So that's the new iPad Pro.

00:35:16.322 --> 00:35:32.382
<v John Ternus>It features the breakthrough Ultra Retina XDR display, the next-level performance of M4, fast 5G cellular, and a landscape front-facing camera, all in a jaw-dropping, incredibly thin and light design that's the thinnest Apple product ever.

00:35:33.242 --> 00:35:35.982
<v John Ternus>This is the iPad we've always dreamed of making.

00:35:36.902 --> 00:35:41.142
<v John Ternus>The new iPad Pro comes with double the storage, which is now 256GB.

00:35:41.902 --> 00:35:47.822
<v John Ternus>The 11-inch model starts at $999, and the 13-inch model starts at $1299.

00:35:47.842 --> 00:35:51.562
<v John Ternus>The new Magic Keyboard for iPad Pro is $299 and $349.

00:35:52.422 --> 00:35:58.322
<v John Ternus>And the new Apple Pencil Pro is just $129, an amazing value for such an incredible device.

00:35:59.182 --> 00:36:05.902
<v John Ternus>Customers can order the new iPad Pro, Magic Keyboard, and Apple Pencil Pro today and they'll be available next week.

00:36:06.942 --> 00:36:10.822
<v John Ternus>Today we're also making iPad even more affordable.

00:36:11.202 --> 00:36:13.022
<v John Ternus>It's now just $349.

00:36:13.422 --> 00:36:16.602
<v John Ternus>Making it a great entry point into the iPad lineup.

00:36:17.362 --> 00:36:20.542
<v John Ternus>We couldn't be more excited about today's announcements.

00:36:20.922 --> 00:36:22.922
<v John Ternus>They take iPad further than ever.

00:36:23.662 --> 00:36:25.062
<v John Ternus>Now, back to Tim.

00:36:31.242 --> 00:36:34.302
<v Tim Cook>We're so excited about this new iPad lineup.

00:36:34.802 --> 00:36:39.122
<v Tim Cook>A more affordable entry-level iPad with an all-screen design.

00:36:39.602 --> 00:36:44.502
<v Tim Cook>The new iPad Air available for the first time in two sizes.

00:36:44.902 --> 00:36:49.022
<v Tim Cook>The remarkably thin and powerful all-new iPad Pro.

00:36:49.542 --> 00:36:52.782
<v Tim Cook>And of course the small but mighty iPad mini.

00:36:52.802 --> 00:36:57.022
<v Tim Cook>This is the strongest iPad lineup we've ever had!

00:36:57.842 --> 00:37:00.482
<v Tim Cook>It's the best in the industry, by far.

00:37:01.482 --> 00:37:19.082
<v Tim Cook>With these new iPads and the introduction of the powerful M4 chip, the big upgrades to Final Cut Pro and Logic Pro for iPad, along with the new Apple Pencil Pro and new Magic Keyboard, it truly is the biggest day for iPad since its introduction.

00:37:19.742 --> 00:37:28.042
<v Tim Cook>From consumers to pros, iPad enables people to take their ideas, their work, and their creativity to new heights.

00:37:28.942 --> 00:37:33.102
<v Tim Cook>We can't wait to see what users do with these incredible new iPads.

00:37:34.142 --> 00:37:44.662
<v Tim Cook>And we look forward to seeing you next month at WWDC, where we'll talk about the future of our platforms, and share some exciting details about what's to come.

00:37:45.862 --> 00:37:47.122
<v Tim Cook>Thank you for joining us.

00:37:47.722 --> 00:37:48.502
<v Tim Cook>Have a great day!